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TechnoTV - The World Is Flat 3.0: A Brief History of the Twenty-first Century

The World Is Flat 3.0: A Brief History of the Twenty-first Century
List Price: $59.95
Our Price: $14.90
Your Save: $ 45.05 ( 75% )
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Manufacturer: Macmillan Audio
Average Customer Rating: Average rating of 4.0/5Average rating of 4.0/5Average rating of 4.0/5Average rating of 4.0/5Average rating of 4.0/5

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Binding: Audio CD
Dewey Decimal Number: 303.4833
EAN: 9781427201768
Format: Audiobook
ISBN: 1427201765
Label: Macmillan Audio
Manufacturer: Macmillan Audio
Number Of Items: 22
Publication Date: 2007-07-24
Publisher: Macmillan Audio
Release Date: 2007-07-24
Studio: Macmillan Audio

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Spotlight customer reviews:

Customer Rating: Average rating of 4/5Average rating of 4/5Average rating of 4/5Average rating of 4/5Average rating of 4/5
Summary: A Book That Will Prepare You For The New World
Comment: Whether you are a newly college grad, a cashier from Wal-Mart or you just got laid off by CitiGroup, take some time and read this book. It will give you a brand new perspective of how companies run their business today; it will probably make you realized how incompetent you actually are in a flat world. But at least you will finally be able to have a intellectual talk with your friends while you are in a bar.

In "The World Is Flat", Friedman talks about how he realized that the world is actually flat on a trip to Bangalore, India. From the fall of Berlin Wall to the raise of search engine and personal digital devices, Friedman explains how each major events and inventions from the nineties to the twenty-first century contributed to the flattening of the world. Friedman also talks about how government, companies, and individuals should deal with this flat world. The last part of the book, Friedman examines the impact of globalization on cultures and countries, ending the book with a strong emphasis on imagination as the key to survive in this new world.

Be prepared, "The World Is Flat" might come as a shock to many readers. Friedman is revealing a side of business we, as ordinary shoppers, have never seen or even imagined before. Freidman makes many great points in this book, and for every points, he also backs it up with real life examples. The most interesting examples I find is how UPS is actually running the backroom operation for many big companies, repairing computers for Toshiba and fulfilling shoe orders for Nike. The structure of the book is very clear and understandable; it follows the path of cause, effect, and response. While reading the book, my suggestion is always take some time to reflect what Friedman says with your own experience; this will make the book a lot more interesting and enjoyable. After all, it is 600+ pages long.

Friedman makes a lot of good points in this book; but bewares, some of his points are very subjective. When reading a book, never take the author's points or opinions as given; think them over in your own mind, reflect them to your own experience. Writers are not always right. When Friedman talks about one point, and you come up with a counterfactual, you just doubled the learning and acquired a broader perspective. Also, Friedman often provides excessive examples in this book. He often goes on and on about one thing and the whole reading experience could be jeopardized. Sometimes one example is enough, why tell us three more. If you understand what he's talking about, skip to the next topic, or else you will never be able finish the book.

In conclusion, "The World Is Flat" is a great book to read, especially at this time. With the current speed of technological breakthrough, people need to be on their toes and always be prepared for the unimaginable. A flat world means more people are competing with you, but it also means more opportunity to thrive. Whoever can adapt the fastest gets ahead.


Customer Rating: Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5
Summary: Approachable for all readers, essential for understanding our flat world. This book should be on everyones "must read" list
Comment: I found the first section (263 pages) difficult to plow through - I come from a software / engineering background and found the techie speak in the first section dry. Understandably this book was written for a broad audience, and this section was a prerequisite for the remainder of the book as it brings the reader up to speed on globalization and the events that have contributed to today's flattened world. Once through the first section the text picks up it's pace, and reads like a novel as Friedman's prose weaves experiences, concerns, research, and philosophy together.

Globalization effects everyone and everyone should read this fantastic book.

Customer Rating: Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5
Summary: Friedman is a True Patriot!
Comment: My father recommended this book to me and although it is so long that when people saw me reading it asked me if it was the Bible, it is the most important book that I've read in at least the last three years.

Friedman displays unbelievable foresight, simplicity and understanding of the complex world that we live in and gives his best effort to inform anyone who is smart enough to realize how important it is to be prepared for the technological revolution that is currently underway.

I find myself citing this book at least a few times per week and couldn't stress enough how important it is, especially for people under 30 to read an understand everything contained within it.

Customer Rating: Average rating of 2/5Average rating of 2/5Average rating of 2/5Average rating of 2/5Average rating of 2/5
Summary: Verbose, Monotonous, Nothing new to learn...
Comment: I was very disappointed after reading this book. May be I am not the right audience for this book, I did not learn anything new from this book. Found it very boring.

Customer Rating: Average rating of 1/5Average rating of 1/5Average rating of 1/5Average rating of 1/5Average rating of 1/5
Summary: Never got the book
Comment: I thought I had bought the book but received CDs instead ... Judging by the picture I should have gotten the book... I hate the CDs !!!!! I couldn't even finish listening to the first one.


Editorial Reviews:

When scholars write the history of the world twenty years from now, what will they say was the most crucial development in the first few years of the twenty-first century? The attacks on the World Trade Center on 9/11 and the Iraq war? Or the convergence of technology and events that allowed India, China, and so many other countries to become part of the global supply chain for services and manufacturing, creating an explosion of wealth in the middle classes of the world’s two biggest nations? And with this “flattening” of the globe, has the world gotten too small and too fast for human beings and their political systems to adjust in a stable manner?



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