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TechnoTV - Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School
![Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School]()
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List Price: $15.00
Our Price: $10.20
Your Save: $ 4.80 ( 32% )
Availability: Not yet published
Manufacturer: Pear Press
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Average Customer Rating:  
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Binding: Paperback
Dewey Decimal Number: 658
EAN: 9780979777745
ISBN: 0979777747
Label: Pear Press
Manufacturer: Pear Press
Number Of Items: 1
Number Of Pages: 320
Publication Date: 2009-03-31
Publisher: Pear Press
Studio: Pear Press
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Spotlight customer reviews:
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Customer Rating: 
Summary: Uses His Own Research In His Book Writing
Comment: The author uses a lot of narratives and has them spaced to keep my attention. A few actually seem gratuitous because I didn't exactly see their point - yet, even though I recognized this fact, I was struck that the narratives still have the intended effect of giving my brain regular mode shifts that help retain my interest.
Customer Rating:
Summary: The Brain Rules!!!
Comment: As a psychiatrist and psychoanalyst who does a lot of teaching in different venues I read this book with great interest. It is written in a very entertaining style that is itself an example of several of the "rules" articulated in the book.
For those looking to delve deeply into the subjects presented, the book will not provide what you are seeking. Fortunately the author, John Medina, provides a link to his own blog where additional depth can be found.
For those who want to see the current state of the frontier between the disciplines of neuroscience, cognitive sciences, linguistics, behavioral psychology, human development, education, and even sociology intersect, this volume provides an excellent start.
The best sections include Rule #7 in which the importance of sleep to learning is convincingly demonstrated. This is a particularly vexing issue for me, as in my early training I had been taught not to give sleeping aids to insomniac patients. Now I see much more clearly how the reworking of the day's residue is the essential function of sleep, and without it learning is nearly impossible.
Rule #11, Male and Female brains are different, is explained exceptionally well. The differences between the "gist dominated" male brain and the "detail dominated" female brain was initially counterintuitive, but Medina explains it elegantly.
The tension arc between Rule #8, Stressed brains don't learn the same way, and Rule #9, Stimulate more of the senses, was not elucidated sufficiently. This is a topic and an apparent self-contradiction that Dr. Medina might address more clearly in his blog.
Everyone knows that exercise is generally good for one's health, but Rule #1 ties it to the brain in a powerful way.
The war between smell and sight was especially well reviewed in Rule #10 and presents this evolutionary battle in a way that had never occurred to me previously. No doubt this has been aided considerably by our upright posture which takes our nose further away from the source of aromas and places our eyes above obstructions that interfere with vision for similar sized creatures who navigate on all fours.
The final chapter, Rule #12, about the innate drive to be curious and to explore was very sweet and very moving at the same time.
Some of the themes in this book are addressed in a different style in Steven Mithen's book, A Prehistory of the Mind, [...]. Interested readers may wish to refer to my review of that earlier book.
Bottom line: this is a splendid introduction to brain science and its real world applications, written in an especially entertaining and effective style.
Customer Rating:
Summary: Excellent, intriguing viewpoint
Comment: This is the rare non-fiction book that is able to really keep your attention. I found the chapters on learning particularly fascinating, but the entire book is worth a detailed read. The sections on health & exercise are also really interesting.
Customer Rating:
Summary: Awesome- loved it!
Comment: Fascinating research. Great insights to put into use right away. May seem a little "out of the box" for most corporate types, but most great ideas are...
Customer Rating:
Summary: Very good book about the brain and how it integrates w psychology
Comment: It describes very well and in simple language how the brain works, and how it integrates with psychology. It gave me a good insight how our lives and thoughts may affect our brain.
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Editorial Reviews:
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See how the brain works while using it in the process of reading this book! Most of us have no idea what's really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should know - like that physical activity boosts your brain power.How do we learn? What exactly do sleep and stress do to our brains? Why is multi-tasking a myth? Why is it so easy to forget - and so important to repeat new information? Is it true that men and women have different brains?In "Brain Rules", Dr. John Medina, a molecular biologist, shares his lifelong interest in how the brain sciences might influence the way we teach our children and the way we work. In each chapter, he describes a brain rule - what scientists know for sure about how our brains work - and then offers transformative ideas for our daily lives.Medina's fascinating stories and sense of humour breathe life into brain science. You'll learn why Michael Jordan was no good at baseball. You'll peer over a surgeon's shoulder as he proves that we have a Jennifer Aniston neuron. You'll meet a boy who has an amazing memory for music but can't tie his own shoes.
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