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List Price: $54.95
Our Price: $31.00
Your Save: $ 23.95 ( 44% )
Availability: Usually ships in 24 hours
Manufacturer: South-Western College Pub
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Average Customer Rating:   
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Binding: Paperback
Dewey Decimal Number: 380
EAN: 9780324659801
ISBN: 0324659806
Label: South-Western College Pub
Manufacturer: South-Western College Pub
Number Of Items: 1
Number Of Pages: 326
Publication Date: 2008-02-14
Publisher: South-Western College Pub
Studio: South-Western College Pub
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Spotlight customer reviews:
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Customer Rating:
Summary: MKTG 2
Comment: As an introduction for Marketing, this book is great. If purchased new, the book has access to online tools and interaction. It is laid out well, easy to read and full of examples that relate to and explain the vocabulary well.
Customer Rating:
Summary: Marketing
Comment: This book is a wonderful tale about a boy and his turtle fighting through bad weather to make it to the North Pole to see Santa Claus and get him his wish list before its too late. Who am I kidding? That would be stupid. This is an amazingly interesting book that makes it very easy to learn Marketing. I would reccommend it to anyone takign Marketing or wishing to learn on their own.
Customer Rating:
Summary: Amazon.com can't ship this book on-time - I canceled my order!
Comment: Bad News: I ordered this MKTG 2.0 for my SDSU Marketing Class back in August, 2008. Two weeks go by saying this order has not shipped. My class started I need the book to study ASAP...yet Amazon.com can't ship the book yet. I expected the damn book by now! I decided to cancel my order and was FORCED to buy this book @ SDSU Bookstore. Amazon.com, please excelerate your shipping practices!
Good news: The price on Amazon.com is cheaper than SDSU and KB Books in San Diego, CA - Also NO CA SALES TAX! HAHAHAH!
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Editorial Reviews:
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MKTG 2 delivers exactly what today's students need – and want. How do we know? We asked. Wanting to build upon the success of MKTG we solicited feedback from thousands of students and hundreds of faculty about their experience with MKTG to understand how we might improve upon a winner. The result is MKTG 2. New examples, a more open page design, and even better technology, still delivered at an incredibly low price. A teaching and learning solution unlike any other!
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