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TechnoTV - Non-Designer's Design Book, The (3rd Edition) (Non Designer's Design Book)
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List Price: $32.99
Our Price: $17.95
Your Save: $ 15.04 ( 46% )
Availability: Usually ships in 24 hours
Manufacturer: Peachpit Press
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Average Customer Rating:  
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Binding: Paperback
Dewey Decimal Number: 686.2252
EAN: 9780321534040
ISBN: 0321534042
Label: Peachpit Press
Manufacturer: Peachpit Press
Number Of Items: 1
Number Of Pages: 208
Publication Date: 2008-02-22
Publisher: Peachpit Press
Studio: Peachpit Press
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Spotlight customer reviews:
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Customer Rating:
Summary: Love it!
Comment: You can do so much with this book. It's also inspiring and fun to read. I love it! Robin Williams rocks!
Customer Rating:
Summary: great intro to designTurned the
Comment: Turned the light on for me as to why my fliers, brochures and business cards were so hard to really "get." Because I'm a visual artist I hadn't thot I needed any help. How wrong I was! This book is great for beginners, it's short and sweet, and great bathroom reading!
Customer Rating:
Summary: A handy beginner's reference - Simple concepts, clear explanations, and good ideas
Comment: Very unintimidating, with before and after examples of how certain pieces were improved. It will change the way you look at written copy. I am a novice and it helped me learn the basics very quickly.
Customer Rating: 
Summary: Immediate payback with the production of a nice flyer
Comment: Upon receiving the book I was surprised how thin it was. But overall I am very happy about the purchase. A thicker book might have been more complex. This has simple language, it's easy to read and easy to apply. After reading most of the book I had to create a flyer, and following the tips made the work easier and the result much better: even graphics professionals say the result is pretty good!
Customer Rating:
Summary: Great for the non-designer
Comment: I read some of the other reviews in preparing to write this. I am definitely a non-designer but have found a need to learn some design principles. I thought the book was great for its intended audience and probably for more experienced people as well. I have already applied the design principles in my work, web site development, and I re-did my letterhead based on what I learned here. Is it the best that could be done by an experienced designer? No. Is it a lot better than it was before? YES! I tested some of my small web page improvements on a few people and got confirmation that I have learned some very useful tools to improve my work.
I got a chuckle from some of the negative reviews, things like "I am a designer and it didn't help me." Duh! It is not aimed at them, and I thank the author for that as it might have gone over my head if it were.
I am excited enough about what I learned that I plan to take a few college courses to go even further. Thanks for the inspiration!
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Editorial Reviews:
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A lot has happened in the world of digital design since the first edition of this title was published, but one thing remains true: There is an ever-growing number of people attempting to design pages with no formal training. This book is the one place they can turn to find quick, non-intimidating, excellent design help from trusted design instructor Robin Williams. This revised classic--now in full color--includes a new section on the hot topic of Color itself. In The Non-Designer's Design Book, 3rd Edition, Robin turns her attention to the basic principles that govern good design. Readers who follow her clearly explained concepts will produce more sophisticated and professional pages immediately. Humor-infused, jargon-free prose interspersed with design exercises, quizzes, and illustrations make learning a snap--which is just what audiences have come to expect from this best-selling author.
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