eBrains and Brand Truth Merge
Leading online Marcomm company acquires digital media and marketing company.
McLean, VA (PRWEB via Overdrive) September 12, 2005 --
eBrains, Inc., a marketing communications company focused on originating and
delivering online marketing solutions that acquire customers and build their
lifetime value for clients, announced today that it has acquired digital media
and marketing company Brand Truth.
Seana Mulcahy founder and president
of Brand Truth (http://www.brand-truth.com) will join eBrains as Chief Online
Brain. Mulcahy founded Brand Truth with the mantra of building, stewarding and
protecting brands online.
She has been involved in creating online brands
since before the first banner was sold. Her expertise includes online and
traditional media planning and buying, e-mail marketing, viral marketing, mobile
advertising, data analytics, customer tracking, promotions, search engine
marketing and launching brands online. Prior to that she was vice president,
director of interactive media at Mullen. Prior to Mullen, Seana was vice
president of media services at Carat Interactive. She's built online media
services divisions for three companies and has worked with clients spanning
financial, telecom, high-tech, healthcare and retail. Not surprisingly, she has
taught, lectured and written about the industry for numerous trade associations
and publications. She's on the board of the Boston Interactive Media
Association, Dollars for Scholars, and NetElixir, a search engine marketing
firm.
"Seana has worked with some of the hottest names in both dot-com
and traditional bricks-and-mortar business, and we're thrilled to have her join
us," said company Chief Brain, CEO and founder Ralph Thompson. "The merger of
Brand Truth into eBrains coupled with Seana jumping on board will be key
elements to the ongoing success as leaders in the digital space, and enable us
to continue to evolve our measurable guaranteed results" continued Thompson.
"Our existing and future clients will continue to benefit from our growing brain
trust".
eBrains is located in McLean, Virginia and can be reached at
(703) 549-0335 or on the Web at www.ebrainsinc.com.
About eBrains
eBrains is a
Northern Virginia based marketing communications company founded in 1999. It
focuses on originating and delivering online communications initiatives that
acquire and retain brand loyal customers for clients. Services include
integrated communications ranging from customer segmentation, acquisition and
retention strategies; offer development, communications materials development
(emails, online display ads, Web sites, landing pages, etc.), measurement,
tracking, analysis and optimization of results. The company has represented over
200 brands including major travel and tourism brands of 28 states, 3 countries
and major Convention and Visitor Bureaus nationwide. Non travel and tourism
clients include but are not limited to Time Warner Inc., Birdview Technologies,
Eidolon Golf Company, Electronic Arts, Loose Foot Computing, Medicisive
Laboratories, Prometheus Laboratories, Salugen Nutragenomics and Stewart Golf
USA.
Contact:
Ralph Thompson
eBrains
Ph: 703 549 0335
Email:
e-mail protected from spam bots
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Source : http://www.prweb.com/releases/2005/9/prweb284057.htm