SMS Reserve Billing Provider Offers More Cost Effective Service
Mobile specialists, Eagle Eye Technology introduces Dakota, a
reverse billed SMS application to a wider audience. (PRWEB) August 11, 2005 -- Mobile specialists, Eagle Eye Technology http://www.eageleeyetechnology.com introduces Dakota, a
reverse billed SMS application, to a wider business audience, with
improved functionality. Source : http://www.prweb.com/releases/2005/8/prweb270911.htm
Dakota now allows anyone, individual or
company, with web access and an account with Eagle Eye Technology to set
up a text message competition in minutes that can be run throughout the
whole of the United Kingdom.
Ed Pippin, Co-Director at Eagle Eye
Technology comments, “Dakota was created to meet a need in the market
place, a need that our customers were coming to us with. Earlier versions
of the system had no web front end and had to be set up by us. By working
closely with our existing clients and evaluating their feedback Dakota has
evolved, and now allows the customer to set up competitions when they
want, rather than having to wait for us to do it.”
Current clients
already include Teletext http://www.teletextholidays.co.uk Betfred http://www.betfred.com,
Sportsgate http://www.sportsgate.co.uk and Action Medical Research
http://www.action.org.uk.
In addition to the new
web front end, Dakota can now convert all messages received to emails that
are then sent to any address that the customer nominates. The new system
also has the added ability to trigger a reverse bill message that is
immediately sent to the end user. Customers can choose on a per
competition basis how much to charge the end user for sending in an entry.
This can vary from no charge to £5.00 per entry. Dakota uses php built web
pages and a MySQL database to capture and report on all the data that the
system uses.
Stephen Rothwell, Co-Director at Eagle Eye Technology
explains, “What this means is that in the same way as Big Brother charges
fans for voting via text message for who they want to be evicted, you can
charge your customers for sending you messages. The text messaging is
almost instantaneous. Our system shows you (in real time) how many people
have entered each competition, when they entered, what they wrote and can
split people into the separate entries that you have
created.”
Pippin continues, “Dakota is for anyone who wants to
interact with their customers via text message. It is perfect for running
text message competitions, poll voting and simple 'text us your comments'
services on radio, television, magazines, newspapers, internet and any
other medium.
Each account can receive as many text messages as get
sent to it, therefore it doesn't matter whether you are a small company
hoping for the odd text feedback from the label on your premium olives or
you are a TV channel with millions of viewers.”
Marcus Thornley,
Premium Services Account Manager at Teletext says, “Dakota is very
user-friendly. It gives us an amazing feedback opportunity, in that we can
get immediate reaction from our viewers to breaking news stories and the
new functionality that allows us to receive all customer text messages as
emails makes the job of the editorial team much easier. Teletext has been
using Dakota to both get feedback and to enable our customers to quickly
and easily enter competitions that we create, thus driving our customers
back to our analogue and digital platforms to see if they have
won.”
“With the same access to the Network Operators as the largest
reverse billing systems in the UK, Dakota can operate on the same level as
any other service in the marketplace but is considerably more cost
effective. We expect people new to this marketplace to come on board and
we expect companies that already use other similar tools on the market to
take it up due to the excellent running costs and level of service,”
Pippin concludes.
At the end of each competition set up the system
will notify the customer of the obligatory terms and conditions that they
must display or tell their users.
This press release in available
in PDF, plain text and Word formats. Photographs are available of the
team.
The media spokesperson for Eagle Eye Technology is Stephen
Rothwell and Ed Pippin, Directors.
About Eagle Eye
Technology
http://www.eagleeyetechnology.com
Eagle Eye
Technology has been operating since 2002. They are a Mobile Technology
Consultancy and Software Company who supply 'Creative Thinking for Mobile
Technologies'. Eagle Eye Technology were established to make it easier for
public and private organizations to interact with their customers through
the use of mobile technologies, and they work at the heart of the mobile
arena with contacts in companies throughout the entire mobile value
chain.
They supply mobile solutions to companies who have not
previously entered the mobile market place and those who are old hats but
are looking to do something new. Eagle Eye Technology also supply web
based solutions to companies whose use for mobile technology may be at
some point in the future but who need a world class web presence now. The
people involved in Eagle Eye Technology designed, built and run the UK's
largest reverse billed SMS platform for Teletext. Other clients include
Corney & Barrow wine bars in London and the East Somerset NHS
Trust.
Contact:
Elemental PR
Rachel Hawkes
Account
Director, Elemental PR
Telephone: +44 (0) 870 745 9292
Mobile:
+44 (0) 776 665 1244
Fax: +44 (0) 870 745 9293
Website: http://www.elementalpr.co.uk
Address: Second
Floor, 145 -157 St John Street, London, EC1V 4PY, England, UK
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