"Ask Your Granny Day" — The Secret to a Profitable Web Site
By asking grandmothers to test their Web site, employees of Mobal, the international phone company, made changes that doubled sales — something industry consultants and focus groups had failed to do. It is now Mobal's company policy to have an "Ask Your Granny Day" after any major Web site development.
New York, NY (PRWEB) September 9, 2005 -- By asking grandmothers to test
their Web site, employees of Mobal, the international phone company, made
changes that doubled sales — something industry consultants and focus groups had
failed to do.
It is now Mobal's company policy to have an "Ask Your
Granny Day" after any major Web site development.
"Our grannies were
technically inexperienced and brutally honest. And if they had a problem with
the Web site, so would real customers. It is a simple trick that any company
could use to maximize its profits." Dr Karl Blanks, Business Development
Director.
The idea to ask the grandmothers came from a chance
occasion...
To read the full report of how the grannies' ideas helped
boost profits, please visit www.mobal.com/askyourgranny
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Source : http://www.prweb.com/releases/2005/9/prweb282073.htm