MARKETING SPOTLIGHT: CentriconHRA Chooses Asterisk Creative for Post-Merger Marketing Strategy
Asterisk Creative will create a post-merger marketing strategy and update the company's branding, website and print marketing materials.
(PRWEB) August 1, 2005 -- HR consulting firm CentriconHRA has selected
Charlotte's Asterisk Creative to handle the firm's post-merger marketing
strategy and deliverables.
Backed by a $400 million equity fund, The
CapStreet Group LLC, Houston-based CentriconHR merged with Charlotte, North
Carolina-based HRAmerica in April 2005. The merger doubled the company’s reach
and resources. CHRA is exploring several new markets and hired Asterisk Creative
to assist in the company’s strategic approach.
Work
Agreement:
Asterisk Creative hired to update the company’s branding, website
and marketing materials. Asterisk Creative’s strategy team will be retained to
work with the company board in developing plans to approach new and developing
markets.
Asterisk Creative is a boutique marketing firm headquartered in
Charlotte, NC. Since opening in 2001, Asterisk Creative has grown to over 60
clients, including Verbatim, HRAmerica, and Just Fresh Bakery and
Cafe.
To learn more about Asterisk Creative, visit our website:
http://www.asteriskcreative.com
For the latest in
marketing trends and ideas, sign up for Asterisk Creative's free monthly
e-newsletter:
www.asteriskcreative.com/home/email-subscribe.shtml
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Source : http://www.prweb.com/releases/2005/8/prweb256802.htm