Internet Marketing Expert Develops Better Web Search Toolbar that Markets While You Surf
Nanaimo-based Internet Marketing firm, E-Business Tutor, has just announced a beta release of free software that helps people market online while making it easier for them to find what they want on the Internet.
(PRWEB) September 2, 2005 -- Nanaimo-based Internet Marketing firm,
E-Business Tutor, has just announced a beta release of free software that helps
people market online while making it easier for them to find what they want on
the Internet.
The Free Traffic Bar™ is a slim toolbar that installs in
Internet Explorer or FireFox browsers running under Windows. The toolbar is
similar in appearance to toolbars from Google and Yahoo that many people already
use on their computers every day. But toolbars from Google and Yahoo only
provide you access to their search results.
The Free Traffic Bar™ lets
you search from over 70 different search and research tools, including such
well-known giants as Google, Yahoo and MSN, but it also lets you do searches for
specific categories like new, reference, people, software, audio, video,
pictures, opinions and many more. A highlighter tool lets you highlight the
phrase you are looking for on any site - even if you didn't do a search.
In addition to the 70-plus research tools, the Free Traffic Bar™ also
provides access to over 50 of the web's best free and low cost marketing tools
and lets you analyze web sites for such elements as site popularity, broken
links and quality of design.
Members using the free toolbar also have the
opportunity to create headline ads about their products or services linking to
their own web site. These headlines are shown to other users of the toolbar in
rotation. While toolbar users browse the web, they are generating advertising
credits as the headlines rotate, gaining credits to show their ad to other
users. As they invite other people to join, they also generate additional
credits as their referred members browse.
Garland Coulson, President of
E-Business Tutor, says that he grew frustrated with only having results from one
search engine available and developed the Free Traffic Bar™ for his own use
first, before deciding to expand it to include an advertising exchange and share
it with others. He was also annoyed at free traffic exchanges that forced you to
look at advertiser sites, interrupted you with pop-ups, and bombarded you with
sales messages so he ensured the Free Traffic Bar™ had no popups, forced site
visits or pushy e-mailed sales messages. People only click on the ads they would
like to learn more about.
The Free Traffic Bar™ is member driven and
Garland has provided a forum area where members can get help with the toolbar,
find out how to write better ads, learn how to track results, and suggest
additional research and marketing tools they'd like to see. The toolbar
automatically updates each week with any new research and marketing tools added
in the last week.
Future versions will include geotargeting of ads
(letting advertisers choose what country to show their ads in) and letting
people choose the categories of ads they want to see.
People can test the
toolbar and see a video demonstration at www.freetrafficbar.com.
Garland is also planning toolbars
for specific industries, topics and locations. For example a local themed
toolbar could be initiated by a local newspaper, tourism association or Chamber
of Commerce. The local-themed toolbar could link to local events, attractions
and businesses and show local news, events, or classified ads.
Garland
Coulson, "The E-Business Tutor," is a speaker, author and mentor in the field of
Internet Marketing, offering workshops, e-books, software and other resources to
help other businesses learn how to use the Internet to market their products and
services successfully.
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Source : http://www.prweb.com/releases/2005/9/prweb279468.htm