More Action, Less Talk: Bronto Software Introduces Workgroup Product
Growing company enters Fall 2005 with updated product line
Durham, NC (PRWEB) September 6, 2005 -- Bronto Software, Inc., a leading
email marketing software company, announced today the release of Bronto
Workgroup. Workgroup provides organizations with all of the standard features of
Bronto’s web-based email marketing software, but goes a step further and enables
permissions to be set for multiple users involved in the creation and execution
of email communications. With this structure, marketers gain more control over
the entire process and can more confidently comply with privacy policies and
email best practices.
Workgroup's user-defined controls let marketers
set permissions for others to access their Bronto account. Marketing
Communications, Public Relations, and Web teams can organize their email
communication efforts and streamline processes to keep data centralized,
maintain consistent branding across all email messages, and provide third party
access to the account with assurance that sensitive information cannot be
viewed.
St. Paul, Minnesota's CommunitySeason.com, a solution provider
for community-based organizations, upgraded to Workgroup recently to broaden
their service offerings. “Our clients range from experienced marketers to those
who are new to email marketing. Workgroup lets us tailor the account to their
needs. We can give them full access for total control or provide limited access
so they don’t get in over their head” said Marc Kukura, Founder and CTO. “But by
far, one of the biggest benefits for us is having the ability to actually build
in workflow to the account. By using permissions to restrict some functions, we
eliminate day-to-day errors and save time. On the business side, Workgroup adds
to our existing offerings, letting us target larger clients, which is always a
good thing.”
“Bronto is focused on creating the best experience for
customers with email marketing” remarked Joe Colopy, President of Bronto
Software. “Workgroup further builds on that experience by providing structure
for teams to stay organized. Our clients need a product that helps them
communicate with their customers online. We provide the tools that help them do
their job.”
About Bronto
Bronto Software is a leading email marketing
software company with clients across North America and Europe. Bronto was
founded in 2002 by two former Red Hat executives and is headquartered in Durham,
North Carolina. Organizations use Bronto's web-based software to manage email
contact lists for sending email newsletters, email surveys and other
communications. For more information about Workgroup, please visit http://bronto.com or contact Melissa
Adams in Bronto PR @ (919) 226-9363 x. 111.
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Source : http://www.prweb.com/releases/2005/9/prweb280455.htm