TWay Spends Its Money on Better Customer Service, Not Acquisitions of Other Companies
Unlike some competitors, TWay is an online auction site that is focused on investing its money on improving its services to its customers.
TAMPA, Fla. (PRWEB) September 17, 2005 -- TWay.com, a small but
customer-focused online auction site, continues to invest its dollars on better
services that make online buying and selling more pleasurable for its
customers.
That philosophy keeps TWay’s commissions and rate structures
lean and mean – something that its customers appreciate.
In contrast, the
online auction industry’s biggest player, EBay, charges commission rates and
listing fees that generate much more corporate revenue -- enough cash for the
online auction giant to afford more than $1 billion worth of company
acquisitions so far this year.
EBay’s recent acquisition of Shopping.com
for $620 million in cash was only the latest such purchase in 2005. Earlier this
year, EBay.com purchased Rent.com for $435 million, and also purchased several
classified ad websites – Gumtree.com, LoQUo and OpusForum – for a total of $81.6
million.
Analysts say EBay’s shopping spree is an effort to bolster a
declining growth rate.
“Whatever the reason for all these acquisitions,
it certainly illustrates what EBay feels it can do with the money generated by
some of the highest commissions and fees in the online auction business,” said
Dean Burnetti, the president of a competing online auction website,
TWay.com.
“Unfortunately, it’s the little guy who must underwrite these
expensive corporate purchases – people who are trying to make a few dollars by
selling their items over the internet,” Burnetti said. “There’s nothing wrong
with healthy profits, but these cash purchases present a clear picture of the
kind of money EBay is generating through its fee structure.”
Burnetti
recently pointed out that EBay has an enormous work force of more than 8,900
people – and an expensive payroll to go with it.
But those big EBay fees
are welcomed by TWay and EBay’s other competitors, Burnetti said, because it
creates a market opportunity for other online auction sites which can charge
rates and fees that are a fraction of those offered by EBay.
“For
example, our low overhead allows TWay to avoid listing fees of any kind,”
Burnetti said.
TWay’s founders first looked at ways for keeping rates
and overhead low and service high. The result is a lean-and-mean auction site
that puts buyers and sellers first.
TWay.com’s success has resulted
largely from its lack of listing fees and its slimmer overall commission rates –
rates that are significantly lower than those found on EBay.
“Plus, we’ll
be spending our time and money building a better and more responsive TWay, with
low rates and good customer service,” Burnetti said. “Swallowing up smaller
companies for millions and millions of dollars is not in our business
plan.”
About TWAY.COM:
TWay.com moves online buying and selling
to the next level with unparalleled flexibility, options and service. It also
offers marketing partnership opportunities to savvy entrepreneurs. To learn
more, visit the website at www.TWay.com.
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Source : http://www.prweb.com/releases/2005/9/prweb285884.htm