Master Email Marketing Case Study
Rob Thrasher, co-founder of New Millennium Minds and ActivSoftware, Inc, today published, “The Master Email Marketing Case Study.”
(PRWEB) September 18, 2004 -- Rob Thrasher, co-founder of New Millennium
Minds and ActivSoftware, Inc, today published, “The Master Email Marketing Case
Study.” For many years Thrasher’s team has been reading email marketing case
studies for their internal use. As the team read the studies they began to
recognize patterns. Thrasher said, “I went back through our archive of both
third party and our internal studies, and I realized that they were all saying
the same thing over and over again in a slightly different way. Each study had
its own particular benefit, from a learning perspective.”
Thrasher’s team
determined that it would be beneficial to analyze and merge all the studies,
including their own, into one master study. Thrasher continued, “We found the
studies were pertinent across industry boundaries. We also found that if all the
factors for success were followed closely, and the personnel conducting the
campaigns are competent, success is imminent.”
The email marketing case
study compilation provides a list of “Key Factors to Email Marketing Success”
compiled and summarized from what Thrasher claims is, “A very extensive history
of analyzing case studies and marketing metrics through many
industries.”
The ActivSoftware team is published through WebProNews, the
CEO Refresher and the New York Times for writing and research on topics
including search engine marketing and optimization, dynamic Web sites, email
marketing, real estate migration, component software tools, customer retention
and more. The team is working closely with a half dozen well-known universities
to fulfill email list management needs. These new relationships will be
announced at a later date in the near future.
About New Millennium
Minds
NMM is a blog founded by Rob Thrasher in July of 2004. It explores new
millennium topics such as search engine optimization, marketing with blogs,
Internet key-phrase marketing, real estate migration, new millennium business
cities, etc. http://www.cybervillage.com/blog/
About
ActivSoftware
ActivSoftware was founded by four partners and continues as an
employee owned and operated firm. Gary Kraeger, Rob Thrasher, Pete Freitag and
Greg Alton began building and marketing dynamic Web tools in the late 90’s and
sold the first copy of their Web based editor, ActivEdit, in Q3, 1999. The tool
became popular very quickly in the niche group of Web/intranet developer
community. From ActivEdit they spun a Web of dozens of server-side, a.k.a. Web
based, software tools geared toward the developer community. Recently they
launched ActivMailMan, an email list management system, and will release XM
Email Server in less than two weeks. The team is confident the new email server
will revolutionize the business communications industry. http://www.activsoftware.com
Article: http://www.authorsden.com/visit/viewarticle.asp?id=15241
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Source : http://www.prweb.com/releases/2004/9/prweb158644.htm