KDPaine & Partners breaks public relations measurement cost-barrier with new low-cost fully customizable PR measurement tool
The first fully customizable low-cost PR measurement tool, the Do-It-Yourself Dashboard, was launched today by KDPaine&Partners. The DIY Dashboard is designed to make effective public relations measurement affordable to every organization.
Durham, NH (PRWEB) October 26, 2004 - The first fully customizable low-cost
PR measurement tool, the Do-It-Yourself Dashboard, was launched today by KDPaine
& Partners. The DIY Dashboard is designed to make effective public relations
measurement affordable to every organization.
With a starting price of
$50 a month, the system enables organizations to completely customize PR
measurement to their specific needs and generate a communications dashboard with
the metrics that they need to demonstrate their success. The DIY Dashboard
combines a web-based application with professional consulting to enable
corporate communications professionals to produce their own customized
dashboards.
"Corporate communications and public relations professionals
have been telling us for years that the reasons they aren’t measuring their
results is because they can’t afford it. Now they can. By combining our
consulting expertise with an easy to use, customized and affordable system, we
feel we've overcome the price barrier to effective public relations
measurement," explained Katie Delahaye Paine, CEO of KDPaine &
Partners.
The DIY Dashboard system starts with an in-depth consultation
with KDPaine & Partners to define the specific metrics that the client needs
to track. KDPaine & Partners developers then customize the application to
produce data based on those specific metrics.
"The system is incredibly
flexible. If you have your own clips, you can start entering data right away and
produce a performance report in minutes. If you don't have the clips, you can
import data from Factivam Nexis, CustomScoop, Cyberalert or any other XML feed.
You then code the clips and instantly produce the requisite charts. Whether you
are getting just a few clips a month, or thousands, the DIY Dashboard can grow
with your needs," explains Paine.
Because the DIY Dashboard is an
Internet-based application it can be instantly accessed anywhere in the world.
So, for companies with overseas operations, DIY Dashboard guarantees that
everyone in the organization is using the same metrics and same methodology to
measure success.
The DIY Dashboard was developed by Oliver Gaudissart,
Chief Technology Officer of KDPaine & Partners LLC. Gaudissart and Paine
have been developing measurement systems together since 1989. For more
information go to Do-It-Yourself
Dashboard or call 603-868-1550 for a demonstration.
KDPaine &
Partners is dedicated to ensuring that public relations and corporate
communications executives around the world have the information and knowledge
they need to measure the success of their efforts. The firm’s web site, Measures of Success, is designed to be a comprehensive,
one-stop resource for the measurement and evaluation of marketing and public
relations programs. KDPaine & Partners also publishes The Measurement Standard, the international newsletter of
public relations measurement, and the One Minute Benchmarking Bulletin, a free
monthly newsletter on performance measurement.
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Source : http://www.prweb.com/releases/2004/10/prweb171818.htm