Email Exceeds Phone As Favored Communication Tool According To Study Released Today By www.reachon.com
According to a study by Reachon.com Permission-Based Email Marketing Service for small and large businesses, email has exceeded the phone as a favored communication tool for work and play. Findings show, 20% stated that checking emails first thing in the morning delayed them taking kids to school on time, 26% stated that they made it to work late, 15% stated that they checked emails via PDA in the bathroom.
Miami, FL (PRWEB) June 6, 2005 -– According to a study by www.Reachon.com Permission-Based
Email Marketing Service for small and large businesses, email has exceeded the
phone as a favored communication tool for work and play. Findings show, 20%
stated that checking emails first thing in the morning delayed them taking kids
to school on time, 26% stated that they made it to work late, 15% stated that
they checked emails via PDA in the bathroom.
The final study conducted
over a 12 month period found that more than 32% of email users in the study used
email as a primary source to conduct business, communicate with friends, make
purchases, and have exchanges with family members. This is a strong indicator
that email is quickly becoming the leading communication tool by email
users.
“Usage of email as the main communication tool at home and
business is increasing by the second,” says William Peraza, President of
Reachon.com. “New PDAs that enable individuals to stay connected 24 hours a day
and the ease of sending text messages has made the email as important as the
cell phone as the key form of communication.”
These are some of the
findings of a new study conducted by Reachon.com, the leading permission-based
email marketing service:
When interviewed, 45% of respondents stated that
the first thing they did when they woke up in the morning was check their email,
even before going to brush their teeth. 20% stated that checking emails first
thing in the morning delayed them taking kids to school on time, 26% stated that
they made it to work late. Further, 35% of individuals stated that they spent
the entire day reviewing their emails via their cell phones, on an average every
five minutes. 80% percent stated upon returning from lunch the first thing they
did after going back to work was check emails before checking voice mails. 15%
stated that they checked emails via PDA in the bathroom. Overall, 85% stated
that they preferred communicating via email than via phone, main reason was the
ability to be straight to the point.
“We are becoming a society that is
more to the point,” says Peraza. Having a long conversation on the phone with
more widespread use of Blackberries/PDAs to communicate, where with only a few
words the individual on the other end can get the message across and even close
a major deal.”
More than 10,000 individuals were surveyed for the www.Reachon.com Email Marketing
Study.
Contact:
Maria Gomez
305-761-4371
e-mail protected from
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Source : http://www.prweb.com/releases/2005/6/prweb247942.htm