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US mobile game developer Werd Interactive Introduces It's low-cost 'Neo Retro' Label To Help Drive The Adoption Of Mobile Gaming.

(PRWEB) September 6, 2005 -- Mobile games specialist Werd Interactive is set to shake the mobile games industry, today with the launch of the first titles in its new, entry level, casual games brand Neo Retro, which are being sold directly to consumers through the Werd's website for $1.99 each.

The launch titles for the Neo Retro range are all simple, accessible, fun and cheap enough to encourage everyone to pick them up and play. The first games to hit the market are:

Flipper Flip - A simple and engaging puzzle game. Flip the colored tiles. Match 3 colours in a row to make the tiles disappear.
Meteor Storm – A classic arcade shoot 'em up. Dodge left and right to avoid the meteors and shot as many as you can.
Neo Blackjack – A simple, fun and easy-to-play Blackjack game.
Neo Poker – The world's most popular card game is back.

All of the Neo Retro titles are priced at $1.99 USD¹ and are available directly from Werd Interactive's own website: www.werdinteractive.com/games.html. Each of the Neo Retro game supports a broad range of handsets from all of the major manufacturers – Nokia, Motorola, SonyEricsson, LG, Samsung and Sanyo to ensure that players worldwide can play and enjoy the games, without having to own the latest and most powerful handsets.

Players can purchase the games securely and quickly directly from the Werd website using credit or debit cards or the Paypal system. The game is then sent directly to their handset where it can be installed.

In creating the Neo Retro range, Werd has created a new price point for mobile games and a low-cost, entry point into the mobile games market for consumers who may have older mobile phone handsets or may not be willing to pay $5-$10 for the latest branded titles

“There's a lot of talk within the industry about making mobile gaming truly mass market,” says Randy Shepherd, the managing director of Werd, “But nobody seems to be doing anything about it. The same old genres, the same tired game play and the usual poor excuses for licensed titles are all flooding out, with no support, no recognition of older handsets and no real reason for non-gamers to even bother with them. What we're doing is trying to bypass this apathy and fuzzy thinking and create a new entry point for every mobile phone owner. Yeah our games are cheap, but they're simple, fast, fun and are not going to intimidate users. Neo Retro isn't about pushing back the boundaries of gaming, it's about creating a whole new market. If we're serious about making mobile a truly universal platform for gaming, we're going to have to get a hell of a lot more players involved. That's what Neo Retro is all about. It's a couple of bucks. It's simple and fun. Tell your friends.”

Werd will be launching further Neo Retro mobile titles in the coming weeks.

Notes To Editors:

About Werd Interactive
Werd Interactive Inc., based in Huntsville, Alabama, was founded in 2000. Werd is an independent mobile publisher/developer. The company publishes its own IP and brands. Werd also works with other publishers brands and licenses. Werd produces premium, social and low-cost easy access games. The company's social games are produced under the company's own Project Lifestyle Brand. The low-cost casual games are produced under Werd's Neo Retro Brand. Werd focuses on creativity, content, branding, and technology. Werd's games are available on the company’s website, as well as through carriers, web portals and mobile handsets.
Werd strives to produce the highest quality games with the best possible graphics and game play, for a more enjoyable experience..

¹Which is DAMN cheap.

Contacts:

Werd Interactiv
Randy Shepherd
Managing Director

Media
Brian Baglow
Indoctrimat Ltd
M: +44 (0) 7747 792247

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Source :  http://www.prweb.com/releases/2005/9/prweb281076.htm