Scala Delivers Cutting-Edge 3D Digital Signage
Scala expands Infochannel graphics capability with EX for Opticality 3D screens.
Exton, PA (PRWEB) May 25, 2005 -- Scala, Inc. (www.scala.com), the world’s leading software platform for
digital signage, today announced that Scala customers will now be able to build
a 3D signage network, combining the remarkable 3D display technology from
Opticality with Scala's leading network and scripting technologies.
Scala’s players (IC3 Player and IC3 Designer, version 7.4 or newer) can
now drive 3D screens from Opticality and/or conventional screens through a
single interface, while still keeping Scala's industry-leading features such as:
easy scheduling, device control, billing logs, and advanced scripting. The
Opticality EX will also work with Scala’s advanced network distribution software
across point-to-point or broadcast networks, with system health monitoring,
remote maintenance, and other applications.
“We’re taking our queue from
what’s happening in the video game and entertainment worlds—people prefer a rich
media environment that mimics real life. With EX support for Opticality our
customers can now build networked digital display systems on par with these
popular consumer environments,” said Jeffery Porter, Scala Executive
Vice-President.
Our strategic partnership with Scala gives advertisers a
new and innovative way to not only engage their target audience utilizing the
Opticality technology, but to leverage Scala to roll it out and seamlessly
connect all of their retail outlets,” said Tom Bowen-Wright, Opticality’s
Executive Vice President.
Opticality offers a no-glasses-required 3D
display that can display specially-prepared images and videos in 3D. Spectators
experience lifelike 3D images float deep within the screen and project up to
several feet outside of it. Images are visible to the naked eye, and can be seen
at 120-degree peripheries. Opticality displays are based on flat-panel LCD and
plasma screens, and can be modified to each vertical's unique
specifications.
The Opticality EX will be available from Scala July 1st,
2005 and requires no additional Scala hardware to activate the EX.
About
Opticality Corporation
Founded in 2000, Opticality Corporation (www.opticality.net) is the
world's leading 3D technology company focused on developing, marketing and
licensing autostereoscopic solutions. These include Opticality digital displays,
networking products and content production services to the communication,
retail, entertainment and scientific visualization markets. X3D Technologies
GmbH is Opticality's R&D arm and full-service European affiliate based in
Jena, Germany.
About Scala, Inc.
Scala, Inc. (www.scala.com) pioneered the
industry of digital signage in 1987, and is today headquartered near
Philadelphia, Pennsylvania, with operations in California, the UK, The
Netherlands and Japan. As flat panel and networking technologies catch up with
Scala's vision, Scala finds itself with over a 15-year head start, helping it to
win some of the largest digital signage engagements and most respectable
partners in the industry. Companies that are standardizing their digital signage
equipment on the Scala InfoChannel 3 platform include Tesco, Best Buy, T-Mobile,
ShopRite, ASDA (Wal*Mart UK), Virgin MegaStore, Bloomberg, Kiwi, Azizia-Panda
Supermarket, McKee Foods, Burger King, Muvico, Warner Brothers Movie World,
RaboBank, Nedbank, Santiago Airport, Dubai Airport. A network of over 250 Value
Added Resellers across the globe offer Scala InfoChannel® solutions, and
constitute our sales and support force that extends to every continent but
Antarctica.
Contact:
Richard F. Trask
Director of
Marketing
Scala Broadcast Multimedia
610-363-3344
e-mail protected from
spam bots
Cheryl Brinkman
Opticality
Corporation
212-497-2610
e-mail protected from spam bots
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Source: http://www.prweb.com/releases/2005/5/prweb243912.htm