Search Engine Marketing Technology Provider SEMphonic Offers Tools as Combined Online Solution to Bridge Gap between Web Marketing and Web Measurement
MarketScan Keyword and MarkScan Analyzer allow search engine marketing professionals to find more rapidly bargain keywords and dramatically improve competitive analysis and reporting.
Novato, CA (PRWEB via PR Web Direct)
May 24, 2005 -- Search engine technology provider SEMphonic today announced the
availability of its MarketScan Keyword™ and MarketScan Analyzer™ tools in one
online application to bridge the gap between web marketing and measurement for
search engine marketing professionals. Both tools dramatically reduce the
complexity and amount of time and effort needed with currently available means
to execute SEM programs.
MarketScan Keyword is the first on-demand search
engine marketing (SEM) tool to provide fully-automated competitive keyword
discovery and ranking. MarketScan Analyzer has been specifically developed to
overcome the traditional complexity with currently available tools by providing
seamless transition from collection of keywords to robust competitive analysis
and reporting.
MarketScan Keyword automates the comprehensive
construction of your keyword list -- the most important element of any SEM
program:
* Five different patent pending techniques to create the best
keyword list and timely reports about the search usage of every term
* Easy
three step implementation: enter your site, your competitors, your industry and
go
* Automatically collects every word and phrase of interest to you and your
industry
* Automatically generates a list of every term – including complex
phrases
* Advanced algorithms score every word and phrase by relevance to
you
* Allows for the efficient categorization, editing and classification of
results
* Provides rapid, accurate keyword assessment within a comprehensive
keyword list covering every keyword and phrase likely to be of interest to a
specific buyer
MarketScan Analyzer provides full automation of:
*
Rapid reporting of the competitive landscape
* Tracking of every relevant
search term
* Statistical evaluation of overall SEM success
* Immediate
access to competitive ads
* Rapid identification of market changes, gaps and
opportunities
MarketScan Keyword and Analyzer also deliver
high-performance tracking of your entire word-space including:
* Word
Search Usage
* Organic Placement
* PPC Placement
* Automated Competitor
Identification / Tracking
* Automated Ad Tracking and Reporting
*
Identification of Buy Gaps
* Identification of Keyword Opportunities
*
Automated Tracking of Competitive Changes
* Adaptive Campaigns to Compete in
Marketplace
In Summary, with MarketScan Keyword and MarketScan Analyzer,
you can:
* Quickly find, rank and track every relevant search term in
your SEM space
* Canvass your web site, your competitors, industry sites, and
related news sites to build a complete vocabulary for your space
* Rank every
search term using advanced techniques to understand the relevance/search
applicability of phrases
* Generate and track a complete word-space,
essential to optimizing SEO and Bid Management
* Manage your SEM program with
unique Competitive Reporting and a Rapid Response Mechanism
Both tools
are available together at http://www.semphonic.com
During AD:TECH 2005 in San
Francisco this Spring, SEMphonic announced two new customers that are already
implementing MarketScan including Mediasmith, one of the largest independent
media agencies; and Marshall Strategies, a design and strategy shop. Both
customers have seen an immediate increase in efficiency, with a dramatic
reduction in the time and effort during this critical first step in their SEM
campaigns.
"Our Fortune 1000 clients were looking for more efficient
methods and techniques for their search engine marketing practitioners to use
in-house and asked if we could build a comprehensive search engine marketing and
competitive measurement tool set," said Gary Angel, president and chief
technology officer, SEMphonic. "After servicing these clients for over 8 years,
we found that web analytics, which is our heritage, provided the key to the
search engine marketing puzzle and are happy to offer two tools for the price of
one that can better improve ongoing ROI for our customers.”
"We
experienced immediate results for our client, a top real-estate investing
intermediary specializing in investments structured for tax advantage, who are
an aggressive advertiser on Google. At that time, they were managing a Google
AdWords campaign for over a year. When we started using SEMphonic's MarketScan
tool we saw an immediate 58% increase in the number of purchased keywords,"
states Celeste Bishop, president of Bishop Marketing Resources. "In early March
2005, SEMphonic tools administrated the campaign, extensively analyzing the
campaign's performance and we implemented specific changes in April with our
client's approval. These changes included bid adjustment, landing-page
optimization, ad effectiveness analysis, and optimization." Bishop adds, "The
effectiveness of our client's AdWords campaign increased significantly by every
indicator as a result of these adjustments. In April we saw a 34% increase in
clicks and a dramatic 70% increase in conversions, with only an 18% increase in
spending and a 31% decrease in cost per conversion. These improvements in April
continue to be sustained currently through May 15, and further optimization is
planned to build on these successes."
About SEMphonic
For over 8
years, SEMphonic has been in the business of web analytics and competitive
analysis. The company focus is to develop and deliver powerful search engine
marketing (SEM) technology that dramatically increases effectiveness as well as
reducing cost and complexity for SEM practitioners worldwide. SEMphonic is the
maker of MarketScan Keyword and MarketScan Analyzer, powerful new
subscription-based software that bridges the gap between web marketing and web
measurement.
SEMphonic provides web analytics services and SEM tools that
maximize the competitive edge for companies such as American Express, AOL,
CyberTrader, Charles Schwab, Bishop Marketing Resources, Endless Pools, Hotwire,
Intuit, Marshall Strategies, Media Smith and others. SEMphonic is headquartered
in Novato, California. Visit us at www.semphonic.com for more information.
Media
Contact:
David Libby
510-663-8155
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Source: http://www.prweb.com/releases/2005/5/prweb243985.htm