SLAP Systems Launch Hybrid Yield Management System
SLAP Systems introduces Hybrid Yield Management to leading hotels on the Gold Coast, at the Australian Marketing Institute’s Yield Management Seminar.
(PRWEB) May 26, 2005 -- The can opener was invented 48 years after the tin
can. This year Yield Management celebrates its 21st birthday. But until now, no
truly effective tool has been available for hotels to efficiently manage yield.
Hotels have been claiming for a number of years that the current suite of
automated systems and manual processes are not effective approaches to quality
yield management in a dynamic environment. Two years ago SLAP Systems started
working in collaboration with a number of leading hotels to solve this problem;
to find a third and better way between the unpleasant choice of fully automated
solutions and manually intensive spread sheeting. Combining manager’s knowledge
of their market environment with relevant historical data, SLAP Systems has
delivered the world’s first hybrid yield management tool, SLAP Yield.
The
Hybrid Yield Management Software mines hotel booking systems to extract critical
forecasting, pricing and yield data and then presents that information in a
timely manner to yield and revenue managers who apply the unique characteristics
of their hotel’s market forces and booking patterns to make immediate inventory
and pricing decisions. The application ensures that the hotel stays in control
of these important evaluations. SLAP Yield assists hotel operators to increase
revenue by over 7% by enabling smarter rate decisions and integrates with
existing PMS systems including Fidelio, Opera and other main applications
currently in use.
Launching the software in conjunction with the
Australian Marketing Institute, Soenke Weiss, CEO of SLAP Systems says “The
great thing about SLAP Yield is that it delivers a higher return whilst saving
50-70% on the cost of fully automated systems.” Another major benefit according
to Soenke is that SLAP Yield “is quick to implement and very easy to
use.”
The Gold Coast’s Hotel Watermark has a history of proactively
adopting new technologies to improve financial returns and repeat guest
visitation and will be the first hotel to deploy SLAP Yield. The hotel is aiming
to increase yield by over $100,000 per annum on their xxx rooms. Leon Thomson,
Director of Sales and Marketing at Hotel Watermark said: “We have been working
with SLAP Systems for over three years. We are excited about the prospect of
SLAP Yield, in particular, its ability to help with rate decisions for our
shoulders either side of peak periods, and better targeting of our promotional
activities.”
With growing demand for hotel accommodation Soenke Weiss
claims that this is the ideal time to deploy SLAP Yield to ensure hotels
maximize the opportunities that improved yield management will deliver.
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Source: http://www.prweb.com/releases/2005/5/prweb244028.htm