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Scala, Inc. announces three of the five winners of the 2005 Digital
Retailer of the Year Award, made at this year’s Digital Retailing Expo in
Chicago, run on the Scala Infochannel digital signage software
platform.
Exton, PA (PRWEB) May 25, 2005 -- Scala, Inc. (http://www.scala.com), the
world’s leading software platform for digital signage, today announced
that three of the five winners of the 2005 Digital Retailer of the Year
Award, made at this year’s Digital Retailing Expo in Chicago, run on the
Scala software platform.
These high-profile companies are:
·
Tesco, the United Kingdom’s largest retailer with more than 300 stores
have already deployed Scala-powered digital display solutions in more than
one-third of their outlets. Each store utilizes digital signage in as many
as eight store zones totaling forty to fifty screens per store. The Scala
platform allows Tesco to comprehensively-integrate necessary subcomponents
from Instrument Media Group, Hughes Network Systems Europe, Panasonic and
Innov8.
· Best Buy, the number one specialty retailer in the U.S. has
installed a Scala-powered in-store broadcasting network for its redesigned
computer department that presents music and movie clips along with
information on key brands and special promotions. The system is part of
the company’s newly designed store format. The narrowcasting system
utilizes content produced by EDR Media, Cleveland, and is installed and
maintained by IBM Global Services. The format allows Best Buy to create
customized programs for various stores and update programs quickly by
replacing only certain portions of the looped presentation, one of the key
features of a Scala system. Another important distinction of a Scala
system is that Best Buy can insert advertisements into the programs and
produce a report confirming that the ad ran at a given time and date.
·
VST International relies solely upon the Scala platform in its “Point of
Influence Network™” now being deployed at Esso (Imperial Oil) gas stations
throughout Canada. When the system is complete, more than 3,000 gas pumps,
each with its own point-of-sale advertising system, will be running on
Scala.
“It’s really rewarding to the entire Scala team to see our
platform be chosen by so many high-profile, industry leaders,” said Gerard
Bucas, Scala President and CEO. “We heartily congratulate all of the
winners and especially the three who power their systems with Scala.”
About Scala, Inc.
Scala, Inc. (http://www.scala.com) pioneered the industry of digital
signage in 1987, and is today headquartered near Philadelphia,
Pennsylvania, with operations in California, the UK, The Netherlands and
Japan. As flat panel and networking technologies catch up with Scala's
vision, Scala finds itself with over a 15-year head start, helping it to
win some of the largest digital signage engagements and most respectable
partners in the industry. Companies that are standardizing their digital
signage equipment on the Scala InfoChannel 3 platform include Tesco, Best
Buy, T-Mobile, ShopRite, ASDA (Wal*Mart UK), Virgin MegaStore, Bloomberg,
Kiwi, Azizia-Panda Supermarket, McKee Foods, Burger King, Muvico, Warner
Brothers Movie World, RaboBank, Nedbank, Santiago Airport, Dubai Airport.
A network of over 250 Value Added Resellers across the globe offer Scala
InfoChannel® solutions, and constitute our sales and support force that
extends to every continent but Antarctica.
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Source: http://www.prweb.com/releases/2005/5/prweb243906.htm
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