Brand Bank Reports Early Successes with Remote Deposit
Bank Brings in New Business Accounts with Goldleaf’s Remote Deposit Express™
Brentwood, TN (PRWEB) May 25, 2005 -- Goldleaf Technologies, Inc., a leading
provider of Web-based ACH and check conversion solutions, and The Brand Banking
Company (Brand Bank), a venerable100-year-old community financial institution
with $700M in assets based in Lawrenceville, GA, today announced early successes
following Brand Bank’s March rollout of Goldleaf’s Remote Deposit Express™
service.
According to Brand Bank COO, Barbara Mahaffey, “The first
priority was to acquire new business customers who had historically been beyond
our branch footprint. Of the first four businesses we signed up for the service,
two were new clients, proving right out of the gate that remote deposit can and
will bring new business in the door.”
In fact, early results were so
encouraging that Brand Bank President, Christopher Smith, quickly assembled a
marketing team and assigned aggressive sales goals—50 new businesses using
Remote Deposit Express within the first full year. The team followed suit with
an extensive promotional mailing, which cleared the way for one-on-one
follow-up.
Brand Bank’s Client Services Coordinators, Martha Pascale and
Missy Johnson, have been visiting prospects, demonstrating the service, and
signing new relationships. “Recently,” says Pascale, “the flexibility of remote
deposit convinced a prospect to move 14 accounts to our bank. In another
instance, the service allowed us to retain an existing customer who was moving
to an industrial park 15 miles away. Moreover, that customer told another
company in the park about our Remote Deposit Express, and we won another new
business relationship. That really says it all.”
Johnson concurs: “We
visited an existing customer who, because of distance from our branch, had to
mail in all of his deposits.” The onsite visit went well. “We did the demo,
signed the customer, and helped him submit his first remote deposit all in the
same day!”
“Brand Bank was early out of the gate, and they’re reaping the
rewards of a focused, strategic, and systematic marketing push,” says Goldleaf
Technologies CEO, Paul McCulloch. “Their results prove once again that community
banks that leverage Check 21 quickly and decisively can achieve significant
results.” McCulloch continues, “Word of mouth about remote deposit is spreading
quickly through the business community, and institutions like Brand Bank are
there to say ‘yes we can’ right up front.”
Remote Deposit Express is a
Web-based, bank-branded, front-end solution that requires no software
installation. Merchants scan, truncate, and submit checks electronically through
a secure, 128-bit RS4 encrypted Internet connection. Financial institutions may
process the standardized X9.37 check image files electronically or on paper as
substitute checks, making implementation of Remote Deposit Express easy and
independent of an institution’s Check 21 readiness on the backend. Remote
Deposit Express is a simple, optional module on the existing Web-based Goldleaf
Client™ system that hundreds of financial institutions already use to provide
ACH origination and check conversion services.
About The Brand Banking
Company
Chartered in 1905, The Brand Banking Company (Brand Bank) is the
oldest locally owned bank in Gwinnett County, Georgia. With over $700M in
assets, Brand Bank operates six offices in Gwinnett and Hall Counties, and its
headquarters are located in Lawrenceville, GA. Brand Bank combines old-fashioned
personal service with modern technological conveniences, and it enjoys a long
and celebrated reputation for community service. For more information, call
(770) 963-9225 or visit www.thebrandbank.com.
About Goldleaf Technologies,
Inc.
Brentwood, TN-based Goldleaf Technologies, Inc., is a privately held
financial services company offering Web-based ACH, check conversion, and remote
deposit solutions as well as dynamic, feature-rich websites and intranets for
community financial institutions. Goldleaf’s e-payments solutions help financial
institutions attract and retain profitable customers, increase core deposits,
and generate recurring fee income. Goldleaf serves over 2,500 financial
institutions nationwide. For more information, call (877) 999-BANC or visit www.goldleaf.com.
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Source: http://www.prweb.com/releases/2005/5/prweb244043.htm