Family Business Experts Credits Family Business Synergy As Key To Baxa Corporation’s Success
Baxa Corporation is featured in a recently published “Family Business Experts” profile detailing the key to the company’s 30 years of success in product innovation and customer responsiveness. The company was selected as the featured family business for the Family Business Institute’s (FBI) top-ranked Internet site, because Baxa met criteria as both a positive family and a business success story. The profile details the company’s 30 years of success in product innovation and customer responsiveness, crediting that success secret to family business synergy.
Englewood, CO (PRWEB) May 23, 2005 -- Baxa Corporation is featured in a
recently published “Family Business Experts” profile detailing the key to the
company’s 30 years of success in product innovation and customer responsiveness.
The company was selected as the featured family business for the Family Business
Institute’s (FBI) top-ranked Internet site, because Baxa met criteria as both a
positive family and a business success story. The profile details the company’s
30 years of success in product innovation and customer responsiveness, crediting
that success secret to family business synergy.
“One of the requirements
necessary for family business success is maintaining profits while sorting out
succession plans and balancing family vs. business demands,” says Don
Schwerzler, founder of Atlanta-based Family Business Institute. “Baxa
Corporation, as a business and as a family, maintains a synergy that any
business would be thrilled to have.”
The Baxa Corporation Family Business
Profile is found at http://www.family-business-experts.com/baxa.html.
Brian
Baldwin founded Baxa Corporation in 1975 with business associate Ron Baxa. An
entrepreneur and inventor, Brian had already established several other
technology businesses serving the healthcare market. Over the years, Baxa grew
through its founders’ focus on developing products that reduced the opportunity
for medication errors and streamlined fluid handling processes. Through Brian’s
leadership, the company introduced a number of “firsts” for pharmacy such as the
first pharmacy pump and the first automated compounder that delivered both
macro- and micro-volume ingredients.
Businesses have life cycles as
products do, and at some point the entrepreneurial spirit that drives early
success needs to give way to a focus on strategic development. That opportunity
came when Brian’s son, Greg Baldwin, joined the company in 1993 to lead its
sales and marketing teams. Now Chairman and CEO, Greg is a strategic thinker who
brought a business focus to Baxa, developing a strong corporate leadership team
backed by a technical direct sales team that has resulted in strong sales growth
and profit performance.
Today, Greg leads the company with his younger
brother, Jeff Baldwin, President and COO. Jeff, a bio-technical engineer, is a
detail-oriented and analytical thinker, the perfect complement to his brother’s
leadership style. Brian continues working as an intellectual and innovative
spark for the research and development efforts at Baxa.
That kind of
family business success story is exactly what Don Schwerzler hopes to foster
through his work at Family Business Institute. “We provide family businesses
with the tools to develop and implement succession and exit strategies, and a
team of experts to assist with day-to-day issues at these unique businesses,”
notes Schwerzler. Family-owned businesses can find the Baxa story, along with
other Success Strategies for almost every concern that confronts a family in
business together at the Web site, http://www.family-business-experts.com.
Family Business
Experts is the highest ranked family business resource web site on the Internet.
It is a content-rich site that in April 2005 attracted more than 50,000 page
views and visitors from 125 different countries.
About Baxa
Corporation
Celebrating 30 years of business in 2005, Baxa Corporation is a
Denver-based manufacturer of medical devices and systems for preparing,
handling, packaging, and administering liquid medications. The company
manufactures and markets a wide range of healthcare products for use in
hospitals, critical care units and alternate-site pharmacies. Privately held,
Baxa Corporation has subsidiaries and sales offices in Canada, the United
Kingdom; Denmark, and Germany; and distribution partners worldwide. Further
information is available at http://www.baxa.com.
About Family Business Institute
Nationally recognized Family Business
Institute, Inc. was organized in the early 1980s to pioneer a multi-disciplinary
approach to solving the unique and complex problems impacting family businesses.
Their corporate logo of three interconnected circles represents the three major
systems that family businesses must master to be successful. The first circle
represents family; the second the business system; and the third represents the
individual – a member of the other two systems. For more information, visit the
company’s Web site (Family Business Experts) at http://www.family-business-experts.com.
Contacts:
Marian
Robinson, Vice President, Marketing
Baxa Corporation: 800.567.2292 ext. 2157
or 303.617.2157
Email: e-mail protected from spam bots
Maggie
Chamberlin Holben, APR,
Absolutely Public Relations: 303.984.9801 or
303.669.3558
Email: e-mail protected from spam bots
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Source: http://www.prweb.com/releases/2005/5/prweb243176.htm