Two More U.S. Newspapers Join The Job Network and Instantly Experience A Significant Increase in Employment Advertising--The Gazette of Cedar Rapids and South Bend Tribune Join The Job Network, the Nation’s Ffastest Growing Employment Advertising Platform
Two more newspapers have joined the growing number of U.S. newspapers that are part of The Job Network, a network of more than 600 newspaper job sites, powered by Redmatch, an HR recruitment software company based in Beachwood, Ohio. Both The Gazette of Cedar Rapids, Iowa and the South Bend Tribune of Indiana report increased traffic and advertiser approval since joining The Job Network.
BEACHWOOD, OH (PRWEB) August 18, 2005 -– Two more newspapers have joined the
growing number of U.S. newspapers that are part of The Job Network, a network of
more than 600 newspaper job sites, powered by Redmatch, an HR recruitment
software company based in Beachwood, Ohio. Both The Gazette of Cedar Rapids,
Iowa and the South Bend Tribune of Indiana report increased traffic and
advertiser approval since joining The Job Network.
All Job Network
members are linked together in an effort to regain dominance in the employment
advertising market and compete better with pure online sites such as Monster.com
and Hotjobs.com.
Using The Job Network and Redmatch system, newspapers
can provide new products and services to both their clients and job seekers.
Redmatch’s unique technology creates an electronic marketplace bringing together
millions of job candidates and employers quickly and efficiently.
Unlike
other job sites that merely produce listings of jobs and resumes, the Redmatch
system is based on a patented, real-time Job Matching technology that enables
advertisers to zero in on the most qualified candidates and candidates to focus
on jobs for which they are most qualified. Redmatch provides newspapers with a
variety of new classified products, generating new streams of sustainable
revenues, offsetting the decline in print ad revenues and returning their
historical competitive advantage. The national deployment of The Job Network
across 600 locations gives local newspapers the ability to offer their clients
valuable local, regional and national exposure for their ads at no extra cost.
"We are excited about the opportunity to be part of The Job Network and
integrate the Redmatch technology on our sites," says Mary Willie, Advertising
and Marketing Manager, Interactive Services at Gazette Communication, which owns
The Gazette, a regional newspaper in eastern Iowa whose online properties
include http://www.iowa.com and
http://www.corridorcareers.com. "In the short time that we
have had our sites affiliated with The Job Network, we have seen increases in
traffic, advertising revenues and interest from both candidates and advertisers.
The unique job matching technology that we offer our advertisers through The Job
Network lets us provide a better service to candidates and advertisers, a
service much better than what other job sites in our area offer."
The
underlying advantage to The Job Network is how Redmatch's Job Matching
technology automatically matches candidate profiles, preferences and job
requirements and presents the results to both the candidate and the advertiser.
Matching candidates, both passive and active, are presented to employers via
e-mail or an online account and are ranked by how well they fit the job
requirements.
South Bend Tribune, a leading newspaper from South Bend,
Indiana, has also seen a significant improvement in traffic and ad posting.
South Bend Tribune launched the Redmatch-powered site with an aggressive
campaign designed to attract candidates, offering prizes such as computers and
MP3 players to registrants. Several thousand candidates registered within only a
few weeks, making the paper's candidate database larger than it has ever been
and increasing the number of qualified job applicants for each job ad.
"We are very happy with how quickly our job site (http://www.sbtjobmatch.com)
is growing and how we have increased the value to our clients. We now have a
database of more than 8,500 resumes that is still growing," says Mary Zenor,
Classified Advertising Manager at the South Bend Tribune. "Job matching is the
future of job sites, and South Bend is already using it to be at the forefront
of the job market."
In addition to using the same technology, newspapers
that are members of The Job Network can create a joint pool of candidate records
and job ads. This means that when an ad is posted on one member's site, it can
automatically be posted on all member sites, giving it maximum exposure,
increasing value for everyone’s advertisers – and bottom lines.
"Newspapers like The Gazette and the Tribune end up in a win-win
situation when they join The Job Network," says Marc Wilson, President of The
Job Network and CEO of TownNews.com. "By joining forces through The Job Network,
newspapers are increasing their revenues and competitiveness as well as becoming
better positioned to fight back the purely online job boards on a regional and a
national level."
About Redmatch and The Job Network
The Job
Network (http://www.thejobnetwork.com) is a mainly newspaper-based
network of companies using Redmatch (http://www.redmatch.com) technology to power their employment
sites. It is the fastest growing employment advertising platform in the United
States, with more than 600 members; membership is already projected to reach
1,000 by December 2005. Redmatch's main partner in The Job Network is TownNews,
a Moline, Ill., a company that powers more than 900 newspaper sites. Redmatch
also is active internationally with clients in Europe and the Pacific Rim. In
addition to newspapers, Redmatch provides recruitment management solutions to
corporations and staffing companies worldwide.
For more
information
To arrange an interview with any member of the Redmatch team
or with one of The Job Network member newspapers, please contact Amy Kenigsberg
of K2 Strategic Innovations at e-mail protected from spam bots, 913-440-4072
(ET+7, GMT+2), or mobile: 011-972-52-476-1341.
This press release was
distributed through eMediawire by Human Resources Marketer (HR Marketer: www.HRmarketer.com) on behalf
of the company listed above.
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Source : http://www.prweb.com/releases/2005/8/prweb273968.htm