Broadband Networked Households Present Sizeable, Lucrative Target for Digital Electronics Vendors
New research from The Diffusion Group finds widespread uptake of digital electronic devices among broadband networked households.
Dallas, TX (PRWEB via PR Web Direct)
September 1, 2005 -- A new study from The Diffusion Group, the leading strategic
research consultancy focused on the digital home and connected consumer, finds
that US households that have both a broadband connection and a home network are
much more likely to either own or be inclined to purchase new digital electronic
platforms.
Broadband Networked Households: Profiling the New Media Home,
the latest of TDG's Consumer Snapshots, also finds the broadband networked
households are moving from single- to multi-unit penetration in digital consumer
electronic categories. For example, 29% of broadband networked households now
own three or more DVD players, up from 13% in 2004.
"By year-end 2005,
there will be approximately 25 million US broadband networked households - a
sizeable and influential segment of consumers," says Dale Gilliam, director of
primary research at TDG and co-author of the new study. "But describing
broadband networked households is no longer simply a matter of describing early
technology adopters - it is more about consumer electronic and media purchasing
habits than it is new technology adoption. Simply stated, broadband networked
households tend to own significantly more media devices than other US
households. Of course, these devices are increasingly digital, but this has more
to do with price reductions and peer group recommendations than with early
adopter tendencies such as novelty or first-adopter status."
TDG's latest
report, Broadband Networked Households: Profiling the New Media Home, provides a
comprehensive overview of consumer electronic ownership among US households that
use both a broadband connection and a home network. The study also includes a
detailed, room-by-room snapshot of device location within the home for consumer
electronic devices including DVD players, PVRs/DVRs, stand-alone home stereos,
stereo speakers, TVs, game consoles, desktop PCs, and laptop PCs. The report
also includes trending data on the penetration of a variety of consumer
electronic devices within the various rooms of the home.
About The
Diffusion Group (TDG Research)
The Diffusion Group is a consumer technology
research and strategic marketing firm focused on the connected consumer and new
media. Our mission is simple: to provide timely, actionable intelligence
designed to best position new consumer technologies for rapid diffusion. TDG is
committed to providing market research and strategic consulting services based
on conservative, real-world analysis and market forecasts grounded in consumer
research. For more information about The Diffusion Group, visit our website at
www.tdgresearch.com.
Contact:
Andy
Tarczon
972-731-2553
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Source : http://www.prweb.com/releases/2005/9/prweb279752.htm