Google Displaying Three Ads to Boost Search Engine Marketing Spending Q3 & Q4 Revenues
Google's increased allocation of screen real estate to PPC advertising has an impact on Google Revenues, Search Marketing Spending, and the strategies of SEO and SEM marketers.
New York (PRWEB) August 18, 2005 –- Did-it.com has determined that
Google's increase from two to three paid listings at the top of its commercial
search results to be huge change for marketers. This recent change to the Google
AdWords will likely have a significant impact on marketer spending within Google
AdWords. This spend increase manifests itself as a positive change in the
monetization rate or yield Google realizes from the millions of searches per
day, for which it serves advertising links.
For commercial queries,
Google is now selectively displaying three paid ads at the top of the page in
the sponsored links area. The increased real estate on the page for the highly
popular commercial searches will increase ad revenue. Interestingly, for many of
the searches, the PPC (pay-per-click) search listings are more relevant than the
organic (or algorithmic) results, due to the fact that Google has adopted a more
sophisticated quality-score method within the AdRank algorithm for ads. The new
AdRank algorithms assures both high yield and high relevance more accurately
than before.
Impact on Google Revenue
“Google may see a double
digit improvement in yield based on a combination of improved monetization per
search combined with spending escalation fueled as a result of the change,”
states Kevin Lee, Executive Chairman of Did-it.com. “Marketers now have
one more position to fight over,” continued Kevin.
Marketers with
keywords that used to serve up in the third position for commercial searches
will likely see an increased clickthrough rate, and therefore, higher spending.
Earlier eyetracking research predicted the data that Did-it is seeing
in client campaigns: increased clickthrough in position #3 and a slight
reduction in position #2. The full eyetracking study is available for sale.
“The timing of this change in algorithm and
policies to coincide with Q3 and Q4 gives Google an extremely strong position
for the holidays when the percentage of commercial searches escalates,” states
Bill Wise, Did-it.com CEO. “We have already adjusted our technology to factor in
the changes to the Google system for our clients” continues Bill
Wise.
Google’s increase to three PPC listings also coincides with a
change in the AdRank algorithm, which calculates the position a marketer will
receive, given a specific bid. A quality score based on a variety of factors,
including historical clickthrough rate, is now in use.
If you're a
marketer and are unsure about how to deal with the constant changes in Google’s
AdWords PPC search platform, and you want to maximize the profit you can extract
from search marketplaces, then perhaps a call to the Did-it.com team makes sense
for your company. Founded in 1996, Did-it is a leader in the field of Search
Engine Marketing. Unlike other firms, Did-it's strategies, techniques, analytics
and technology deliver profits though a proprietary customized campaign
management platform (Maestro) that updates keyword bidding strategies in
real-time. Maestro also provides a platform for execution of sophisticated
conversion enhancement tests. Through the application of tailored strategies,
the Did-it team delivers unmatched results. Executive Chairman and Co-Founder
Kevin Lee has authored over 100 search marketing
articles and speaks at top conferences internationally. Kevin is also the
Chairman of SEMPO--the Search Engine Marketing Professional
Organization--a non-profit trade association.
Did-it.com can be reached
at Did-it.com
or 800-932-7761.
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Source : http://www.prweb.com/releases/2005/8/prweb273789.htm