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The Daytona Beach Area Convention and
Visitors Bureau, Inc. Selects Vocus On-Demand Software for Public
Relations and Corporate Communications
Vocus, Inc., a leading provider of on-demand software for
corporate communications and public relations, announced today that
the Daytona Beach Area Convention and Visitors Bureau, Inc. (DBACVB)
has selected Vocus software to automate and manage its public
relations.
LANHAM, Md. (PRWEB) August 11, 2005 -- Vocus, Inc., a leading
provider of on-demand software for corporate communications and
public relations, announced today that the Daytona Beach Area
Convention and Visitors Bureau, Inc. (DBACVB) has selected Vocus
software to automate and manage its public relations. The DBACVB is
a not-for-profit organization and is responsible for the advertising
and promotion of the Daytona Beach Area as a tourism destination.
According to Susan McLain, director of public relations,
Daytona Beach Area Convention and Visitors Bureau, Inc., they tried
numerous other PR tools in the past, often simultaneously and found
that they still lacked fundamental functionality, and failed to
deliver the widespread coverage they desired. They were looking for
a complete PR management system to solve all of their PR
challenges.
“Vocus is truly a comprehensive public relations
management system,” said McLain. “We are now able to create targeted
media lists, distribute press releases, manage our campaigns, and
report on the results, all in one easy-to-use software
suite.”
Vocus provides an integrated on-demand software suite
for PR professionals. The Vocus on-demand software suite manages
media and analyst relationships; interactive email campaigns;
projects and news; files, documents and other collateral; and online
newsrooms. The software also analyzes media coverage and other PR
information to provide real-time feedback on the effectiveness of PR
campaigns and early intelligence on trends unfolding in the press.
“PR professionals can no longer afford to waste valuable
time and money using a hodge-podge of list management tools and
clipping services trying to get a complete and integrated PR
management solution,” said Rick Rudman, president and CEO of Vocus,
Inc. “Vocus on-demand software is designed to meet all the list
management, distribution, tracking and reporting needs all within a
single easy-to-use solution.”
About Vocus, Inc.
Vocus is a
leading provider of on-demand software for corporate communications
and public relations. Our web-based software suite helps
organizations of all sizes manage local and global relationships and
communications with journalists, analysts, public officials and
other key audiences. Our software helps customers manage media
relations, news monitoring and analysis, interactive email
campaigns, online newsrooms, and government relations activities.
Vocus software is delivered as an easy-to-use and cost-effective
annual subscription, with no need for internal hardware, software or
IT support. Vocus has more than 1,100 customers representing
organizations of all sizes across a wide variety of industries. Our
software is currently available in four languages, and is in use by
customers around the world. Since 1999, we have achieved 23
consecutive quarters of revenue growth, and have received awards for
company growth and product excellence. Vocus is based in Lanham, MD
with offices in North America and Europe. For more information
please visit www.vocus.com or call 800.345.5572.
About
The Daytona Beach Area Convention and Visitors Bureau, Inc.
The
Daytona Beach Area Convention and Visitors Bureau, Inc. (DBACVB) is
a not-for-profit organization, through which public and private
sectors have unified to market the area know as the Halifax or
Daytona Beach area as a desirable destination for business and
vacation travelers. The CVB is responsible for the advertising and
promotion of the Daytona Beach Area as a tourism destination. The
CVB works with area tourism and hospitality-related businesses,
non-profit organizations, and event promoters to represent the area
to potential travelers, tour operators, travel agents, meeting
planners, and the travel media.
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Source : http://www.prweb.com/releases/2005/8/prweb271007.htm | |