Hot Banana Launches Active Marketing Web Content Management Suite
Hot Banana Software Inc., a leading provider of Web Content Management and e-marketing applications, has today announced the shipping of its new product – the Hot Banana Active Marketing Web Content Management Suite™. In the first integration of its kind the Hot Banana Active Marketing Web Content Management Suite™ will allow non-technical users to take total ‘hands-on’ control of their online marketing and communications initiatives. The announcement was made from the Hot Banana booth at the AIIM ON DEMAND Conference and Expo, May 17-19, 2005 in Philadelphia, at Booth #3323.
Philadelphia, PA (PRWEB) May 18, 2005 -- Hot Banana Software Inc., a leading
provider of Web Content Management and e-marketing applications, has today
announced the shipping of its new product – the Hot Banana Active Marketing Web
Content Management Suite™. The announcement was made from the Hot Banana booth
at the AIIM ON DEMAND Conference and Expo, May 17-19, 2005 in Philadelphia, at
Booth #3323.
The Hot Banana Active Marketing Web Content Management Suite
consists of the Hot Banana Web Content Management Suite, and the Hot Banana
Active Marketing™ Suite. All versions are shipping immediately, either as Hot
Banana On Demand, Software-as-a-Service (SaaS) or, as Hot Banana Licensed
Software.
In the first integration of its kind, that is shipping to
clients today, the Hot Banana Active Marketing Web Content Management Suite™
will allow non-technical users to take total ‘hands-on’ control of their online
marketing and communications and give marketing professionals the ability
to:
- execute a Web-First marketing
strategy
- create and manage Web site
content
- make content changes
on-the-fly
- follow workflow and approval
processes
- optimize their Web sites for search engines
(SEO)
- manage their digital assets
-
launch Internet marketing campaigns, such as:
-
e-mails
- Press Releases
- RSS Feeds
- Micro Marketing Sites
- Landing
Pages
- Blogs
-
Newsletters
- Forms
-
Subscriptions
- Product Catalogues
-
automatically implement and manage WebTrends page tags and meta
tags
- easily create WebTrends content groups for automatic
campaign tracking
All Hot Banana Active Marketing programs and campaigns
can now be easily tracked by using WebTrends 7 On Demand Web analytics to
measure results and Web site performance. Improvements to the Web site and
marketing activities can then be made, such as tweaking and changing the Web
content, so the campaign can be fine tuned, either while it’s in progress, or
optimized in preparation for the next scheduled campaign.
A Hot Banana
Active Marketing powered Web site becomes an e-marketing platform for creating
Web site content, lead generation campaigns, acquiring and capturing sales
leads, improving conversions and building customer retention.
“Clients
are asking us for more pro-active Internet marketing capabilities to be
optimized, launched and managed directly from their Hot Banana Web Content
Management Suite,” says Krista Lariviere, President, Hot Banana Software Inc.
“With our new Hot Banana Active Marketing Web Content Management Suite, we’re
seeing the logical convergence of traditional content management, Internet
marketing, SEO and Web Analytics, all into one e-marketing platform. Active
Marketing™ is a solution we have developed for marketing professionals who can
use the Hot Banana Web CMS to manage their tight budgets with limited resources,
and yet still create fast-to-market lead generation campaigns with an optimized
conversion funnel, while still ensuring the consistency of content and brand
integrity.”
“Marketing Professionals lack control over their Web site and
e-marketing strategies as expensive and resource stretched IT departments and
Interactive agencies tend to bottleneck the process,” adds Krista. “As
measurement and ROI remains the missing ingredient in marketing. The Hot Banana
Active Marketing Web Content Management Suite helps to solve this problem by
making marketers more Web-savvy by giving them all the Web analytics, control
and accountability over their Web site content and Internet marketing
initiatives in order to improve their decision making.”
The Hot Banana
Active Marketing Web Content Management Suite is ideal for companies of all
sizes, for corporate Web sites, Intranets, Extranets and Micro Marketing Sites,
with multiple URLs and in multiple languages. Hot Banana is also great value,
feature-for-feature, versus other leading Web Content Management Systems (CMS),
as either Hot Banana On Demand, Software as a Service (SaaS), or as Hot Banana
Licensed Software.
The Active Marketing Web Content Management Suite
provides an excellent opportunity for Hot Banana’s Channel Partners to offer
their clients a feature-rich, W3C compliant and competitive Web CMS with
built-in Active Marketing, based upon the Macromedia ColdFusion, J2EE platform.
Hot Banana is also looking for new e-marketing-savvy Channel Partners who are
either; Web technology integrators, Web CMS specialists, search engine marketing
firms, interactive agencies, Web analytics specialists and Internet services
firms, who would be interested in offering their clients enhanced and integrated
Internet marketing, SEO and Web Analytics capabilities within a Web content
management suite.
About Hot Banana Software Inc.
Founded in 1999, Hot
Banana powers Web sites for more than 171 companies worldwide. The Hot Banana
Active Marketing Web Content Management Suite consists of the end-to-end
integration of Web content management (CMS), Internet marketing, search engine
optimization - SEO, and WebTrends Web analytics. Forward-thinking, Web-savvy
organizations can deliver customer-focused marketing at lower cost, faster and
with improved results. Hot Banana can be purchased as Hot Banana On Demand, a
Software as a Service (SaaS), or as a Hot Banana Licensed version.
Hot
Banana provides a complete e-marketing platform from which to power the
“Web-First” Internet marketing process - from SEO to Web analytics, to workflow,
to easy non-technical content changes and marketing campaign execution. This
makes the Hot Banana Active Marketing Web Content Management Suite an ideal
solution for online branding, communications, lead generation & conversion,
PR, and event marketing. Clients include Algoma Steel, Ansell Healthcare Europe,
World Vision, Beaver Machine, Los Alamos School Board (New Mexico), Law Society
of Upper Canada, Expertech, and The County of Simcoe. Hot Banana Software Inc.
is profitable and privately held. For more information, call 1 866-296-1803, or
visit www.hotbanana.com.
Hot Banana and the Hot Banana logo
are trademarks or registered trademarks of Hot Banana Software Inc. All other
names are trademarks or registered trademarks of their respective companies.
Press Contact for Hot Banana:
David Terry, Director of
Marketing
Hot Banana Software, Inc.
e-mail protected from spam bots
(705) 792-3880 x222
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Source : http://www.prweb.com/releases/2005/5/prweb241013.htm