Hilton Research Suggests Link Between Staff Loyalty and E-learning
Research commissioned by Hilton International, the hotel company, strongly suggests that there is a link between employee development and reduced staff turnover.
(PRWEB) August 26, 2005 -- In a survey completed by 1,854 team members across
all parts of Hilton International's business worldwide, 37 per cent say that
being offered development opportunities is the most important factor in them
deciding to continue their career with Hilton. A further 50 per cent say that
although it isn't 'the' factor, being given the opportunity to develop
professionally is very important to them.
Hilton team members across the
globe are able to access a wide range of learning activities through Hilton
University, the group's online learning platform. These include:
550
SkillSoft e-learning courses - covering business, professional and IT
skills
Books24x7 Referenceware – featuring best-selling management,
business and technology books and reference materials
Online
mentoring
Virtual classroom environments
Team members also have
the opportunity to visit the Hilton University Bulletin Board, which is used
increasingly to share ideas and best practice with colleagues in other
countries.
The survey, whose participants remained anonymous, took place
online during the summer of 2005. As well as helping to prove the link between
training and staff loyalty, it also highlighted how learning is being applied in
the workplace. 90 per cent of respondents are convinced that the resources they
access through Hilton University help them with their professional development
and an astonishing 95 per cent believe that what they learned yesterday during a
learning activity can be used today in their work.
The link between
learning and development and team member loyalty is further reinforced by 95 per
cent of respondents who say that they appreciate the opportunity Hilton is
giving them to develop their knowledge. 98 per cent go on to say that they would
recommend Hilton University to colleagues.
Commenting on the survey
findings, Maarten Staps, International Learning and Development Manager for
Hilton International said:
“We are committed to ensuring that we offer
the best learning experiences to our team members, so it is encouraging to see
real proof that they are using the Hilton University for both professional and
personal development.
“Our focus will continue to be on the quality and
relevance of the learning activities available through Hilton University.
However, the increase in employee loyalty and the potential reduction in staff
turnover as a result of this commitment is a welcome knock-on
effect!”
Notes to editors
Since the launch of the award-winning
Hilton University in February 2002, e-learning has become an integral part of
the learning and development activities within Hilton International. Organised
in seven faculties and accessible online by all Hilton International employees,
Hilton University provides a central and structured learning infrastructure and
resource. Since its launch, 100,000 e-learning courses have been completed.
About Hilton International and Hilton University:
Hilton
International (HI), an operating division of the UK based Hilton Group plc, owns
the rights to the Hilton brand name throughout the world, with the exception of
the USA, where the Hilton brand is owned and managed by Hilton Hotels
Corporation (HHC).
Hilton International operates 403 hotels, with some
261 branded Hilton and 142 under the mid-market Scandic brand. Under a joint
venture agreement, Hilton International and the North American based Hilton
Hotels Corporation (HHC) share responsibility for the Conrad brand, which
includes 17 hotels in 12 countries. A global marketing alliance between Hilton
International and Hilton Hotels Corporation extends the number of hotels
operated by both companies worldwide to over 2,700 – over 500 of which are
branded Hilton.
About SkillSoft – Nasdaq: SKIL (www.skillsoft.com) SkillSoft
is a major provider of comprehensive e-learning content and technology products
for business and IT professionals within the Global 2000. SkillSoft's
multi-modal learning solutions support and enhance the speed and effectiveness
of both formal and informal learning processes and integrate SkillSoft's
in-depth content resources, learning management platform, virtual classroom
technology and support services.
Content offerings include SkillSoft's
business and IT skills courseware collections; ITPro™, BusinessPro™,
FinancePro™, EngineeringPro™, OfficeEssentials™, and ExecSummaries™
Referenceware® collections by Books24x7®; and health and safety compliance
courseware by GoTrain. SkillSoft's complementary technologies include
SkillPort®, the company's learning management platform with its powerful
Search-and-Learn capabilities, and SkillSoft® Dialogue™, the company's newly
introduced virtual classroom offering with associated tools for blended learning
solutions.
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Source : http://www.prweb.com/releases/2005/8/prweb276881.htm