Factiva Launches Most Sophisticated Reputation Intelligence Tool Available
Empowers executives to discover opportunities and threats from blogs, message boards, online media, radio and television transcripts and mainstream media.
New York, NY (PRWEB via PR Web
Direct) August 4, 2005 -- Factiva®, a Dow Jones & Reuters
Company, today announced the availability of Factiva
Insight™: Reputation Intelligence, a powerful new tool that for the first
time empowers executives to monitor known issues and discover emerging
opportunities and threats from across the mainstream media, radio and television
transcripts and consumer-generated content,
including blogs and message boards, in one solution. It also enables executives
to create effective reputation and brand management strategies that tie to
business objectives and drive competitive advantage.
“There are millions
of blogs and message boards worldwide and any one of them can affect your
organization or brand. To fully manage
corporate reputation, companies need to pay close attention to what is being
said not only in the media but in blogs, message boards and online media too,”
said Alan Scott, chief marketing officer, Factiva. “The sheer volume of
information makes it impossible to read and analyze its impact on your business
- until now. Factiva
Insight: Reputation Intelligence provides the sophisticated tools to sift
though millions of pages of information, and visualize potential threats as well
as hard to spot opportunities. It all adds up to tremendous competitive
advantage.”
The content is
delivered into an easy-to-use reputation analysis tool. The new tool uses subject-matter
experts from the recently formed Factiva
Reputation Lab™ together with sophisticated text mining and visualization
technologies. Graphical reports deliver decision-ready data from Factiva's
collection of 9,000 authoritative sources, including The Wall Street Journal and
Dow Jones and Reuters newswires, more than 11,000 Web sites and more than four
million of the most active blogs and message boards. These reports illustrate
the market's perception of a company or organization, its brands, products,
services and competitors.
Recognizing the crucial needs of today's
corporate executives, the tool provides communicators, CEOs and brand managers
with compelling evidence of both the effectiveness of their strategies on their
corporate
reputation as well as unseen threats to their reputation. This information can be analyzed in conjunction
with share price, sales revenues, and other internal data, including lead
generation and customer calls, as a means of measuring media impact on the
company's key performance indicators.
The consumer-generated content for Factiva
Insight: Reputation Intelligence is provided through an agreement with
Intelliseek, Inc. “Consumer-generated media is exploding, making it a critical
source of decision-making data for corporate and marketing professionals,” said
Karthik Iyer, senior vice president of business development at Intelliseek.
“This exciting partnership with Factiva further deepens Intelliseek's commitment
to help businesses find the marketing intelligence they need to make informed, strategic and
real-time business decisions."
To learn more about Factiva Insight:
Reputation Intelligence please visit:
http://www.factiva.com/factivainsight/reputation/
About
Factiva®
Factiva, a Dow Jones & Reuters Company, provides essential
business news and information together with the content delivery tools and services that enable professionals
to make better decisions faster. Factiva's unrivalled collection of more than
9,000 authoritative sources includes the exclusive combination of The Wall
Street Journal, the Financial Times®, Dow Jones and Reuters newswires and the
Associated Press, as well as Reuters Fundamentals, D&B®, and Bureau van Dijk
company profiles.
Factiva's innovative, XML-based and Web
services-enabled technology platform provides access to this rich content
collection via Factiva's role-specific products or through customized enterprise, group or personal solutions. Executives,
information professionals, marketers, salespeople, and other professionals can
easily monitor and understand the latest news, market trends, and business
challenges relevant to them – directly from the Microsoft® Office and
job-specific applications they use every day. To learn more about Factiva,
please visit the Web site at www.factiva.com.
About Intelliseek (http://www.intelliseek.com)
Intelliseek is a marketing
intelligence firm that helps marketers promote and protect brands through
real-time monitoring and analysis of Consumer-Generated Media (CGM), as
expressed through online boards, forums, communities, blogs, search engine
results, and direct company feedback. Its BrandPulse® solution has been widely
recognized by leading analysts and its BlogPulse™ portal provides timely, daily
analysis of blog data. Intelliseek maintains headquarters in Cincinnati with
offices in New York and California, and an Applied Research Center in
Pittsburgh.
Media Contacts:
Diane Thieke
Director, Factiva
Global Public Relations
Tel: +1 609.627.2706
e-mail protected from spam
bots
Sue MacDonald
Intelliseek, Inc.
Tel: 513.618.6716
e-mail
protected from spam bots
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Source : http://www.prweb.com/releases/2005/8/prweb269157.htm