New Algorithm to Affect Business Email Communications & Fight Spam
A Central New York based software firm announced a new algorithm software technology as a feature of its email application server, XM Mail Server.
(PRWEB) August 21, 2005 -- ActivSoftware (http://www.ActivSoftware.com) announced today that its email
application sever, XM Mail Server, added a new algorithm to better ensure email
delivery to the major email service providers, such as YAHOO and HotMail. The
new feature is called 'slow start outbound connection ramping.'
XM Mail
server is an email application server that gives email campaign managers the
ability to easily build dynamic email applications. Much the same as to Web
applications, email applications can be database or event driven. Email
Applications can be as simple as an application to send a monthly newsletter -
to as complicated as an ecommerce data mining application that sends email based
on a large set of variables. In addition to providing an email application
runtime, XMS is also an RFC compliant high performance SMTP server sometimes
referred to as a message transfer agent, or MTA.
According to Rob
Thrasher, PR Director at ActivSoftware, "This is way more than just a new
feature. It represents a new way to use software technology to better
communicate with email recipients and to avoid getting flagged as spam. It's all
based on protecting your [IP Addresses reputation as a legitimate sender of mass
email. This new algorithm, combined with the concept of local domain control,
nearly eliminates delivery failures.”
The algorithm works by initially
sending a very low number of emails via simultaneous connections to any one ESP
and for any one IP address. It monitors delivery failure to success ratios and
slowly ramps up the number of simultaneous sends to that email service provider
from that particular IP address. It then rapidly backs off the number of
simultaneous sends when the ratios begin to work against the
campaign.
About ActivSoftware
ActivSoftware currently seeks software
industry professionals for its board of directors.
ActivSoftware has been
building email communications tools since 2000. It recently launched a full
suite of eMail software Server tools meant to increase email delivery and ensure
email is a more valuable business asset. The enterprise-level, email application
server list management system bundle ensures email deliverability whether you’re
conducting email campaigns or, in any way, using email for business
communications. (http://www.activsoftware.com/xms) ActivSoftware was founded by
four partners and continues as an employee owned and operated firm.
ActivSoftware began building and marketing dynamic Web tools in the late
nineties. ActivSoftware sold the first copy of ActivEdit in 1999 and continued
to build dozens of server-side software tools for Web developers.
More
References: Email Database Connectivity:
- http://www.activsoftware.com/xms/personalization/
Contact:
Rob
Thrasher
315-404-6260
e-mail protected from spam bots
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Source : http://www.prweb.com/releases/2005/8/prweb273249.htm