L-Soft's LISTSERV® Maestro Email Marketing Software Released Today for Mac® OS X
Solution provides powerful yet easy opt-in email campaign management, tracking and reporting.
Bethesda, MD (PRWEB via PR Web
Direct) September 8, 2005 -- L-Soft, a leading provider of email list
management software since 1994, announced today the release of LISTSERV® Maestro
for Mac OS X. Now businesses and organizations that prefer the Mac operating
system can employ LISTSERV Maestro to manage as well as measure, track and
report the results of their email communication initiatives using the software's
simple, yet powerful Web interface. LISTSERV Maestro for Mac OS X provides the
same reliability and functionality available on Linux® and other UNIX® systems.
"Building on the introduction of LISTSERV for Mac OS X in August, L-Soft
is pleased to now provide the Mac market with the option of choosing the
additional power, functionality and ease of use in LISTSERV Maestro. With a
minimal learning curve, email communicators and marketers can use LISTSERV
Maestro to create and send personalized email messages that truly engage their
audience through tailored content based on the individual subscribers'
preferences," said Eric Thomas, L-Soft CEO and founder and creator of LISTSERV,
the product that launched the email list management industry in 1986.
For example, with LISTSERV Maestro, a travel company can send email
offers based on the subscriber's city of residence, preferred type of holiday
and destinations the subscriber had previously explored by clicking on links in
the company's e-newsletter. As a result, the messages are far more likely to
resonate with subscribers and, ultimately, to bring better
results.
L-Soft is one of the first software solution providers to offer
Mac-compatible solutions for sophisticated, personalized opt-in email list
management, measurement and reporting. With today's release, the entire
LISTSERV® product line is now available for the Macintoshreg;.
In
addition to creating customized messages and follow-up communication based on
individual subscribers' preferences and clicks on links, LISTSERV Maestro's
workflow-oriented graphical interface guides users through each step of the
process – from message creation to response evaluation and analysis. And unlike
its competitors, LISTSERV Maestro supports four options for open-up and
click-through tracking, including blind, anonymous, unique and personal,
collecting a different degree of personally identifiable information about
recipients. This data, which is key to tailoring follow-up communications, can
then be easily converted into real-time tracking reports as well as imported
into third-party statistical or spreadsheet software packages.
LISTSERV
and LISTSERV Maestro are also available for the Windows® and UNIX® (Linux and
Solaris) operating systems.
As a special offer for Mac users, through
October 2005, L-Soft will provide everyone who orders LISTSERV for Mac OS X with
maintenance a limited license of LISTSERV Maestro for Mac OS X.
For
additional product information, visit:
http://www.lsoft.com/products/maestro.asp
http://www.lsoft.com/products/maestro_mac.asp
For more
information about the special offer, visit: http://www.lsoft.com/products/maestro_mac_offer.asp
To
download LISTSERV Maestro for Mac OS X, visit:
http://www.lsoft.com/download/maestro.asp
About
L-Soft
L-Soft, which was incorporated in 1994, offers email list and opt-in
email marketing software and outsourcing services for managing email
newsletters, discussion groups and marketing campaigns. Recognized in 2004 as
one of Maryland's top 50 fastest growing technology companies by Deloitte &
Touche, L-Soft's products deliver about 30 million messages a day to more than
110 million list subscriptions.
For more information visit www.lsoft.com or contact L-Soft
via email at: e-mail protected from spam bots or call +1-800-399-5449 or +1
(301) 731-0440.
L-Soft Press Contact:
Susan Brown Faghani
1-800-399-5449
e-mail protected from spam bots
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Source : http://www.prweb.com/releases/2005/9/prweb282077.htm