Most U.S. Businesses Fail to Fully Tap the Business-Building potential of Email Marketing, says Industry Pioneer
The latest book from Arial Software CEO Mike Adams explores the next wave of permission email marketing, revealing the strategies that savvy companies will employ to take their email campaigns far beyond typical applications.
(PRWEB) August 10, 2005 -- Mike Adams, email marketing pioneer and author of
the new book, "Permission Wave" (Truth Publishing 2005), says very few U.S.
companies are using their email marketing to its fullest potential. Adams says
most businesses using email marketing as a way to regularly communicate with
their customers are failing to take full advantage of this important
business-building tool.
"The main setback for most businesses is the lack
of relationship building that can really be achieved once businesses have been
granted permission by their customers to be sent relevant messages," he
says.
These setbacks are addressed in Adams' new book, "Permission Wave,"
using detailed examples written especially for businesses looking ahead in their
permission marketing and building advanced email relationships that inspire
their customers to action. These relationships take businesses beyond simply
communicating via email with customers. The meaningful relationship building
outlined in "Permission Wave" allows you to connect with your customers to use
the full potential of email to build your business.
"Permission Wave"
uses clear, real world examples to show businesses how to ask for email
permission from customers, how to maintain that permission, how to expand it,
and how to compel customers to take action based on your speaking to their
interests.
"In the Permission Wave, the customers control the
communications, not companies," says Adams. Permission Wave is available now at
http://www.truthpublishing.com/permissionwave.htm
About
Mike Adams
Mike Adams is the founder and president of Arial Software, LLC,
(http://www.arialsoftware.com) the first company to introduce
permission email marketing software to the market back in 1993. Arial Software
continues its industry leadership today. For more than ten years, Adams has been
fighting spam and unsolicited commercial email. He's the creator of the "Spam.
Don't buy it!" public education campaign (www.SpamDontBuyIt.org),
inventor of an email sender certification service (www.Relemail.com), and is
creator of the world's first permission-based free subscription tool for
webmasters (www.Zeop.com). Adams is also author of The Ten Most Important
Emerging Technologies For Humanity, available at http://www.truthpublishing.com/Top10tech.html.
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Source : http://www.prweb.com/releases/2005/8/prweb271059.htm