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Content Protection solution that works in conjunction with SD storage cards. Discretix offering provides a full implementation of the CPRM Scheme. Flexible configuration removes the need for dedicated hardware. CPRM based DRM schemes have been launched by leading Asian and American mobile Operators.

San Mateo, CA (PRWEB) July 11, 2005 -- Discretix Inc., the leading provider of embedded security solutions for mobile devices and flash-based storage, today announced the immediate availability of its CPRM solution for the mobile DRM market.

CPRM (Content Protection for Recordable Media) is a content protection scheme that works in conjunction with SD storage cards. The Discretix CPRM solution provides a full implementation of the CPRM Scheme and is available with a sophisticated, efficient, and secure implementation of the underlying C2 algorithm in hardware and software. The solution also supports future CPRM requirements such as SD Bind and SD-Video.

The solution is designed to run atop of the handset's main processor, eliminating the need for stand-alone dedicated hardware, significantly reducing the overall device Bill of Materials. The CPRM client is implemented in the most secure and robust manner, including enhanced features such as Discretix’s Secure Storage module that protects the sensitive keys of the device.

CPRM mobile DRM schemes have been launched by a number of key operators in both North America and Asia. This trend is expected to continue with the proliferation of the SD card slots in mobile devices. According to the International Data Corporation (IDC), 6.4% of mobile phones shipped in 2005 will include an SD expansion slot. This is expected to increase to 24.1% of all mobile phones shipped in 2008.

Commenting on the product announcement, Edo Ganot, EVP Sales and Business Development of Discretix, said, “Following the success of our OMA DRM Client, Discretix sees CPRM as a natural evolution of its mobile DRM product strategy. Discretix will continue to offer highly secure and resource-efficient implementations of industry standard DRM schemes, and to offer a simple and flexible migration path between schemes.”

About Discretix
Discretix is a leading provider of embedded security technology for mobile devices and flash-based storage. Discretix technology, which incorporates both hardware and software components, enables security to be incorporated into products at the chipset level so that it’s transparent to the user while protecting sensitive information from malicious attacks, viruses, fraud, and theft. Discretix device toolkits fit into a wide array of devices and mobile systems to enhance security, reliability, and user experience. Discretix technology benefits the entire value chain of chip and platform vendors, device manufacturers, application providers, and operators by eliminating the need for them to devote resources to security, thereby lowering operation costs, increasing trust and driving increased deployment and greater revenues. For more information, please visit www.discretix.com.

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Source :  http://www.prweb.com/releases/2005/7/prweb258818.htm