K. Hovnanian Homes' Raleigh Division Wins International Award for New Home Marketing Campaign
K. Hovnanian Homes' Raleigh Division has been recognized by the 2005 Summit Creative Awards for the homebuilder's New Home 101 campaign. New Home 101 successfully promoted the builder's new homes and townhomes in Raleigh and the Triangle area.
Raleigh, NC (PRWEB) April 26, 2005 -- K. Hovnanian Homes’ Raleigh Division
has been announced as a winner in The 2005 Summit Creative Awards competition.
K. Hovnanian received a silver award for its "NewHome101 Direct Mail
campaign."
The direct mail pieces were part of K. Hovnanian's NewHome101
campaign, a vastly successful campaign that has reaped numerous awards
throughout the industry. The NewHome101 campaign was designed to make its
audience aware of townhomes offered by K. Hovnanian Homes in six different
Triangle locations. The specific entry's concept was to drive unhappy apartment
dwellers to K. Hovnanian's www.newhome101.com, in order to educate them about the ease
and advantages of becoming a homeowner.
The "NewHome101 Direct Mail"
which won for the Direct Marketing Consumer – Campaign category, was one of
approximately 3,000 entries from 22 countries. Agencies entering the competition
represent a variety of marketing related specialties including advertising,
video production, graphic and web design, public relations and multimedia.
"The 11-year-old competition has established itself as one of the
premier arbiters of creative excellence," said Jocelyn Luciano, Executive
Director of The Summit Creative Awards. The awards show is in its 11th year of
competition.
K. Hovnanian's NewHome101 campaign has been recognized by
committees and awards shows throughout the country, reeling in awards from The
Silver Microphone Awards, Sales + Marketing Idea of the Year contest, ADDYs of
the Triangle, and the 2005 MAME Awards, and it has been recognized in several
national publications.
"We're honored to be recognized internationally
for our work on this project," said Briggs Napier, Vice President of Sales and
Marketing for K. Hovnanian Homes’ Raleigh Division. "The response we've received
from these esteemed committees demonstrates our ability to effectively
communicate the NewHome101 campaign to our targeted audience."
For more
information about K. Hovnanian Homes in Raleigh, visit www.KHOV.com. For more information
about NewHome101, call the K. Hovnanian Homes’ Raleigh division at 919-462-0070
or visit www.newhome101.com.
Hovnanian Enterprises Inc.,
founded in 1959 by Kevork S. Hovnanian, Chairman, is headquartered in Red Bank,
New Jersey. The company is one of the nation's largest homebuilders with
operations in Arizona, California, Delaware, Florida, Illinois, Maryland,
Michigan, Minnesota, New Jersey, New York, North Carolina, Ohio, Pennsylvania,
South Carolina, Texas, Virginia and West Virginia. The company's homes are
marketed and sold under the trade names K. Hovnanian Homes, Goodman Homes,
Matzel & Mumford, Diamond Homes, Westminster Homes, Forecast Homes, Parkside
Homes, Brighton Homes, Parkwood Builders, Great Western Homes, Windward Homes,
Cambridge Homes and Town & Country Homes. As the developer of K. Hovnanian's
Four Seasons communities, the company is also one of the nation's largest
builders of active adult homes.
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Source : http://www.prweb.com/releases/2005/4/prweb233316.htm