PowerAd™ Gives Recruiters Control Over Newspaper Ad Spending
Recruiters will spend $4.5 billion on newspaper classified ads this year. JobFlash's PowerAd maximizes every dollar by reaching the widest possible pool of candidates.
SAN MATEO, CA (PRWEB) June 15, 2005 - JobFlash, the leading voice in hourly
recruiting, today announced the addition of PowerAd™ to its suite of
award-winning recruiting solutions.
PowerAd™ automates the entire hiring
process once a newspaper ad is placed by offering applicants a phone and web-based
interface to apply for jobs. Since the phone and web interface is in English
and Spanish and available 24/7/365, recruiters can attract a larger pool of
qualified and employed applicants, those who would not typically apply in
person.
“JobFlash has stretched our advertising by allowing us to reach
the deepest pool of candidates, including Spanish-language applicants and those
without computers,” says Tara Gutierrez, employment manager of the Hard Rock
Hotel and Casino-Las Vegas. “In addition, the resume bank allows us to fill
future jobs, which in turn defrays advertising costs for those
positions.”
“PowerAd gives recruiters control over their advertisement
budget and performance. It also ensures the highest utilization of a company's
recruiting
advertisement spending. HR executives can better understand the performance
of various sourcing investments and the cost per hire from each source,” says
Reena Jadhav, chief marketing officer, JobFlash.
Forrester Research Inc.
estimates that job classified ads in newspapers will generate $4.5 billion in
2005. HR departments invest significantly in newspaper ads but the
inefficiencies are estimated at almost 40%. Since ads are reactive and followed
by manual processing, recruiters feel compelled to place ads as a safety net. In
addition, these ads drive the volume of applicants a recruiter desires, but they
also deliver unqualified applicants, a barrage of calls and faxes and the
painful process of manual screening to find the right hire.
PowerAd
addresses these issues head-on with a simple service that allows recruiters to
place a newspaper ad with a tollfree phone number that begins collecting and
screening applications - then scheduling the best for an instant interview.
PowerAd even collects a phone interview that recruiters can hear on their
computers to better evaluate applicants. Recruiters can begin hiring of fully
qualified candidates within 24 hours while building of an online resume bank for future hiring.
Executives or VP
of HR can now have automated reports that track the efficiency of ad budget as
well as true sourcing cost per hire. For the head of recruiting, PowerAd
delivers control over the entire process and real-time visibility into job
openings and time to hire per position. For recruiters, PowerAd ensures highest
productivity by providing each applicant with a JobMail™ box that delivers
self-service, automated interview scheduling and status on application by phone.
About JobFlash
Founded in 2002, JobFlash's bilingual interactive
telephone and web service automates sourcing, screening, scheduling and
paperless hiring of hourly employees. JobFlash registers phone candidates with a
powerful JobMail™ Box that enables applicants to listen to openings, apply for
jobs, check status, update their information and schedule appointments for
interviews. JobFlash clients include leading casinos, restaurants, cruise lines,
hotels and retailers.
Contact Information:
Reena Jadhav
Co-founder,
Chief Marketing Officer
JobFlash
1825 South Grant Street, Suite 350
San
Mateo, CA 94402
(888) 904-6500
e-mail protected from spam bots
This
press release was distributed through eMediawire by Human Resources Marketer (HR
Marketer: www.HRmarketer.com) on behalf of the company listed
above.
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Source : http://www.prweb.com/releases/2005/6/prweb251521.htm