New Brand and Identity from Ploom Helps Retica Lead the Way
Haig Bedrossian's Ploom recently created a striking new brand experience and identity for cutting-edge new biometric technology firm Retica Systems, Inc. In the project, Ploom provided design strategy, positioning, and visual language design, as well as a brand-new website for the company incorporating a clear, communicative and exciting site architecture with an arresting visual experience.
Providence, RI (PRWEB) July 13, 2005 -- Ploom (www.ploom.com) recently created a
striking new brand experience and identity for cutting-edge new biometric
technology firm Retica Systems, Inc. In the project, Ploom provided design
strategy, positioning, and visual language design, as well as a brand-new
website for the company (at www.Retica.com) incorporating a clear, communicative and
exciting site architecture with an arresting visual experience.
The
world's only, full-eye biometric technology company, Retica came to Ploom
founder Haig Bedrossian with the desire to create a brand experience which would
articulate the Retica brand, explain its products, and (most of all) define its
achievements, capabilities, and competitive difference. As experts in creating
difference, Ploom was the perfect choice.
"Retica offers groundbreaking
technology and expertise that's really going to change the security market upon
launch," comments Ploom founder Haig Bedrossian. "Branding these kinds of new
products and services for Retica was an exciting challenge for us. It was
imperative that the brand we built for them communicate a clear, powerful
message about the company's capabilities -- and that it do so across a variety
of media. The end result clearly and powerfully communicates what sets Retica
apart."
From the start, Ploom's design approach to the project was
immersive, unconventional and exciting. Despite an unfamiliarity with biometrics
at the beginning of the project, the Ploom team worked with the scientists and
engineers at Retica and soon absorbed as much information as they could about
the industry, its challenges and technologies, and how Retica meets those
challenges as a company.
Ploom then translated this newfound knowledge
into a brand vision and identity for Retica. Ploom's vision for the company was
first articulated in a crucial positioning statement created by the team as a
'big picture' blueprint for the brand. The positioning statement was clear,
unique, and easily definable -- essential in the security industry -- and
emphasized the superb accuracy that would soon set Retica apart. At the same
time, the Ploom team also came up with a series of innovative and visually
arresting ways to introduce the company, its new logo (building on a logo
originally envisioned by Design Continuum), and its technology to the
marketplace.
Visually, Ploom's approach was to emphasize the concepts of
precision and exactness, expressing them visually through the use of straight
solid forms and lines, with the dominant color in the scheme an elegant,
restrained green, emphasizing rich, light tones. Ploom also developed a timeline
of biometrics, a visual that proved vital in several instances for visually
illustrating how the company's unique retinal scan technology works.
The
building of the new Retica brand by Ploom also involved a new Retica website and
the creation of a new site architecture, information architecture, interface
design, animation, web development and coding. In approaching the Retica
website, Ploom determined that there were two primary users for the site -- the
decisionmakers who would be purchasing the technology, and the "influencers,"
who already fully understood the technology. The potential purchasers would in
many cases require an introduction to the technology, while the latter, the
influencers, would require far more detailed and scientific information. The
resulting Retica site manages to meet both of these requirements, and to do so
in an exciting and easy to understand manner that also resonates with the
user.
The website's cool, vibrant animation provides the perfect
finishing touch, offering a dynamic combination of text and motion that
succinctly explains what Retica is all about -- and then shows just a few key
visual aspects of why that's so vital and exciting.
About
Retica
Retica Systems, Inc. is the only, full-eye biometric technology
company. Retica offers the most advanced and accurate eye biometric
authentication solutions for logical, physical and digital ID applications to
government, industry and business enterprises worldwide.
As a
transitional or augmented security option, the Retica system integrates iris
information into a multi-modal solution that co-manages sequential,
tightly-coupled retinal and iris data. Retica's unique patented technology fuses
together the images of the retina and the iris, thus significantly facilitating
data collection and resulting in higher accuracy. For more information on
Retica, or to sample the company's dynamic new website, please visit www.Retica.com.
About Ploom
Through his acclaimed
visual communications and design office Ploom (www.ploom.com), designer Haig
Bedrossian is known for providing creative design, branding and identity
solutions and integrated marketing for a rich variety of media. The studio
(whose unique approach is referred to as "plooming") works seamlessly across
different media to create a complete visual communications strategy, designs
differentiated brand communications, and creates the brand proof and visual
triggers that connect to an audience and create a meaningful experience. In
accomplishing its magic, Ploom's creative tools include such equipment as a
Macintosh G5, as well as such programs as AfterEffects, Illustrator, Photoshop,
and Macromedia Flash.
Ploom offers design services for companies of all
kinds, including Identity (Brand Strategy, Visual Identity, Graphic Standards,
Launch Communications), Print (Stationery, Marketing Collateral, Advertising
Design), Motion (Channel Identity, Show Opens, Motion Graphics)
-- and more.
The company has created visual strategies for small brands and large, including
such names as Truth, Powderhouse, Oxygen, 13th Street, and Fidelity Investments.
Ploom continues to break new ground in the field of design, and the company's
ongoing investigation into new forms of visual communication and creative
expression promises results that are provocative and compelling.
About
Haig Bedrossian
The founder and creative spark behind Ploom, Haig Bedrossian
is an acclaimed brand strategist and creative with over 10 years of professional
design experience in Canada and the U.S., and who has used his work to create
the faces of a rich variety of entertainment, consumer product, and
institutional clients. Before founding Ploom, he worked as a Design Director for
such companies as Hatmaker and Razorfish, as Art Director for Bravo Canada, and
as lead designer with Interbrand. Over the years, he has worked seamlessly
within branding and identity design, broadcast design, print design and
interactive media, designing everything from broadcast identities to logos to
websites. He has designed the visual identities for such immediately
recognizable brands as Upromise, Oxygen, Truth Consulting, Powderhouse and the
popular European television channel 13th Street for Universal Television, among
many others.
A gifted artist and creative on a variety of media fronts,
Bedrossian has won a variety of awards for print design and screen design from
The American Institute of Graphic Artists, Graphis and the Graphic Designers
Association of Canada. His short film Organized Chance was screened at The
Museum of Fine Arts Boston, Harvard University, and at Underground Film
Revolution (Boston). He holds a B.A. in Visual Communication Design and
Animation from Ontario College of Art & Design (OCAD), Toronto, and is also
currently pursuing a part-time MBA in Design Management from the University of
Westminster, in London, U.K.
To speak with Haig Bedrossian directly about
Ploom or his recent project for Retica, please e-mail e-mail protected from spam
bots or call (401) 273-7070.
Meanwhile, for further press releases,
pictures, design samples, or PR materials on Ploom or Haig Bedrossian, please
call publicist Angela Mitchell at (904) 982-8043 or e-mail e-mail protected from
spam bots.
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Source : http://www.prweb.com/releases/2005/7/prweb261203.htm