Mission China: On the Road to Emperor
Follow an American entrepreneur’s blog as he sets out to conquer China
(PRWEB) July 14, 2005 -- Most small business owners find the idea of
expanding into China too daunting a task to consider. Of the relatively few who
have pursued the notion, only a finite number have actually traveled to the
behemoth nation to realize their vision. Mark Stevens is one of those
entrepreneurs whose dream of opening a China shop squelches any apprehension or
obstacles. To encourage other entrepreneurs and small business owners to pursue
that goal, Stevens, author of "Your Marketing Sucks." and CEO of MSCO, Inc., a
marketing advisory, has launched a new blog "Mission: China" at his company’s
website www.msco.com.
The blog, which is updated often, follows
Stevens on his trip through Bejing, Guangzhou and Shanghai (July 10-18), where
he embarks on a whirlwind weeklong tour of high-level business meetings,
seminars and television appearances throughout the Republic, meeting with
important leaders in China's business, media and academic communities.
Throughout his journey, Stevens documents his thoughts, emotions and first
impressions. The blog also provides a retrospective from other members of the
MSCO team regarding the intense planning that went into the trip and offers real
advice and first-hand insights.
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Source : http://www.prweb.com/releases/2005/7/prweb261379.htm