Advertisers Come Together to Build an Automated Platform For Discounted Print Advertising Space
Print advertising comes of age with the PrintAdvertising.com Remnant Space Product Directory -- a new way for advertisers to find discounted advertising space in magazines and newspapers. Companies are joining together through The Remnant Space Product Directory to create a database of products and services that offer publishers last-minute options.
(PRWEB) June 27, 2005 -- PrintAdvertising.com would like to invite all
advertisers to discover a new way of finding discounted print advertising
opportunities from all around the world: The Print Advertising Remnant Space
Product Directory.
The Print Advertising Remnant Space Product Directory
is a database of Advertisers interested in print media Remnant, Per Order (PO)
and Per Inquiry (PI) advertising opportunities. The directory is designed to
benefit advertisers and publishers alike through the creation of a network where
advertisers can solicit discounted advertising space on an open, ongoing
platform, and publishers can find last-minute, revenue-generating solutions for
their publications.
The Remnant Space Product Directory takes a duel
approach to helping advertisers and publishers. First, advertisers are invited
to add their products or services to the growing database. Each posting is
accompanied by a “publication specification” description that allows advertisers
to uniquely identify remnant opportunities that they would find of interest.
Products and services are grouped into organized categories making research
simple, increasing each category’s clout and heightening the draw of publishers.
Second, publishers are invited to send proposals to advertisers through
PrintAdvertising.com’s one-of-a-kind proposal generator. The Remnant Space
Product Directory allows publishers to send targeted advertising proposals to
only those product and service advertisers that best fit with the articles or
demographics of their publications. It is an approach that benefits publishers,
advertisers and readers alike.
The only requirement for advertisers after
posting their products is to provide a timely response (within 24 hours) to
referred proposals. PrintAdvertising.com charges advertisers a nominal posting
fee and offers a variety of low-cost options designed to meet any advertiser’s
budget. For completed remnant space sales, PrintAdvertising.com charges the
publisher a 15 percent agency commission which includes coordinating the receipt
of insertion orders, invoices, payments, checking copies and material.
Be part of this new resource for print media remnant advertising by
visiting the Print Advertising Remnant Space Product Directory at http://www.printadvertising.com/Productlist.html.
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Source : http://www.prweb.com/releases/2005/6/prweb254890.htm