WORKMAGAZINE will Be Consumer Quarterly and will Accept Advertising for First Time
WORKMAGAZINE, a regional magazine focusing on career, life and leisure activities in the Richmond, VA area.
Richmond, VA (PRWEB) June 10, 2005 -- First conceived and launched by the
Greater Richmond Partnership, Inc. as a business-to-business periodical to
market the region, WORKMAGAZINE: Career Life in the Greater Richmond Region will
transition to a consumer quarterly with its July issue.
'The magazine's
popularity has grown to the point where the Partnership had to find a way to
extend its distribution," said Gregory H. Wingfield, president and CEO of the
Partnership.
The transition will involve a novel partnering between
business organizations and the private sector to offset production and
distribution costs. The Greater Richmond Chamber of Commerce will handle
advertising sales and Palari Publishing, an independent publisher located in
Hanover County, VA, will develop and produce the quarterly. Ted Randler, the
Partnership's vice president of media, will continue as the quarterly's
executive editor.
Advertising will be accepted by the magazine for the
first time under the new arrangement. "Advertisers will be able to attach their
brands to a popular high-quality pro-business publication that features
successful businesses and entrepreneurs and that represents the very best that
the region offers in career strategy and creative living," Wingfield
said.
"With the magazine's expansion into the consumer market, including
sales in Ukrop's supermarkets and other retail outlets, the Partnership will be
able to expand distribution and extend editorial coverage," he said.
The
first quarterly business-to-business issue of the magazine was published bythe
Partnership in July 2004. The current April 2005 issue is the magazine's fourth.
The next issue, in July 2005, will be the first published under the new
arrangement.
# # #
Source : http://www.prweb.com/releases/2005/6/prweb249299.htm