SofTrek Retains eXubrio to Develop Marketing Program to Launch New appitat™ Service
Buffalo, New York, based marketing consulting firm eXubrio, LLC, will work with software company SofTrek to roll out of SofTrek's new appitat™ service nationally. The appitat service hosts, manages and maintains software applications based on Oracle Application Server technology.
Amherst, N.Y. (PRWEB) September 21, 2004 -- SofTrek today announced that it
has retained local marketing consulting firm eXubrio, LLC, to prepare for the
national launch of its new appitat™ services.
SofTrek Corporation, a
17-year-old computer software company based in Amherst, NY, is rolling out a new
service that will provide hosting of custom Oracle based applications for
mid-size organizations. The appitat service will provide both infrastructure and
staff to support Oracle enterprise software applications out of the company’s
state of the art Amherst datacenter.
“The new service will leverage
SofTrek’s seven years of experience in developing, managing and hosting of
Oracle based systems,” said David Spacone, founder and president of SofTrek. “We
have already signed our first major appitat client, bringing new business and
jobs to the Buffalo area.”
“Our marketing team is enthusiastic about
helping SofTrek launch its new appitat service,” said Paul McAfee, founder and
principal of eXubrio. “For clients like SofTrek, we develop a strong value
proposition, and then build key messages from the value proposition details.
With this foundation, we are working with the appitat sales & marketing team
to develop and launch a new website, marketing communications, and lead
generation programs.”
About SofTrek and Appitat
The appitat
service hosts, manages and maintains software applications based on Oracle
Application Server technology. SofTrek’s appitat staff of Oracle professionals
has seven years of in-depth technical experience hosting custom Oracle
applications.
appitat is a service from SofTrek. Founded in 1987, SofTrek
works with 60 major customers nationwide. SofTrek also makes PledgeMaker
fundraising software, installed in more than 300 organizations in the United
States and Canada.
For more information, visit www.appitat.com.
About
eXubrio
In September 2002, Paul McAfee founded eXubrio. eXubrio’s mission
is to help companies improve their marketing and sales effectiveness without
undue strain on budgets. Paul is also pro bono Entrepreneur in Residence at the
University of Rochester Office of Technology Transfer. eXubiro provides
full-service Public Relations, marketing communications, graphic design, lead
generation, and website management services. eXubrio integrates every element of
a client’s marketing communications programs to build sales - while conserving
marketing expenses.
Since its founding in 2002, eXubrio has successfully
served clients in California, New York, Massachusetts, Minneapolis, and
Louisiana. In early 2003, eXubrio added an associate in Israel to extend its
services to that vibrant high-technology market. With this addition, eXubrio now
has offices in Amherst, New York, Rochester, New York (at the University of
Rochester), and Tel Aviv, Israel.
For more information, visit www.exubrio.com.
Contact
Information:
Paul McAfee
716-568-0329
eXubrio, LLC
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Source : http://www.prweb.com/releases/2004/9/prweb160259.htm