AffiliateTracking.com Advises Merchants to Stop Sacrificing Link Popularity to Affiliate Networks With New Direct Linking Capability
Affiliatetracking.com, an affiliate software standard since 1998, recently upgraded their affiliate tracking solution. Adding and improving upon the software’s ability to help the merchant reinforce or build their brand, Affiliatetracking.com’s most vital addition was the ability to link affiliates directly to the merchant’s domain.
Rogersville, TN (PRWEB via PR Web
Direct) March 17, 2005 -- Affiliatetracking.com, an affiliate software standard since 1998, recently upgraded
their affiliate tracking solution. Adding and improving upon the software’s
ability to help the merchant reinforce or build their brand, Affiliatetracking.com’s most vital addition was the ability to
link affiliates directly to the merchant’s domain.
In the heyday of the
internet when “easy money” was the catch phrase of the day, affiliate networks
were very attractive to new merchants who’d been told about the benefits of affiliate marketing. These networks boasted about databases of
thousands of affiliates that would act as a virtual sales force driving millions
of dollars to the merchant. Coupled with these databases was “state of the art”
affiliate software that would ‘revolutionize’ how business was
done online.
The downside to all this prosperity is that few looked ahead
or read the fine print. In reality, the thousands of affiliates turned out to be
a couple hundred (or less) who actually drove sales to the merchant. For most
merchants the inflated sales numbers never materialized, but the fees they were
paying to remain a part of the network continued to steadily increase. Adding
insult to injury was the fact that most merchants were sacrificing their own
branding opportunity since the affiliates were (and most still are) linking via
the network instead of to the merchant.
It has only been in recent years,
with the growing trend toward search engine marketing, that the extent of this sacrifice has
become known. “Links bring visitors in from other sites and link analysis is an
important part of the ranking algorithm used by all the major search engines,”
says Christine Churchill of NetMechanic. Therefore, keeping a site in the organic search
results has become more of a necessity that requires vested time and effort to
keep it and the brand ahead of the competition. This time and effort can be
alleviated, in part, by taking advantage of an existing list of qualified link
partners: their affiliates.
Currently, for a good many merchants, these
affiliates are linking to and increasing the link popularity and search
placement of the network rather than their own. Now, Affiliatetracking.com is
offering merchants several options that can help them take back their search
engine placement. These options include direct linking, web page replication, private label domain, or
the ability to license the
software.
Combining one of these options with AffiliateLink’s
reliable tracking, easy to use admin panel, free affiliate payout, quality
customer service, consulting services, and support will make managing your
affiliate program more profitable and easier than ever before.
For more
information on these and other features of the AffiliateLink software visit Affiliatetracking.com and review what
others have had to say about their service and support.
About
TrackingSoft LLC:
Headquartered and doing business in Upper East Tennessee
since 1998, TrackingSoft, LLC provides affiliate and ad tracking solutions from
which businesses can build performance-based relationships that minimize
customer acquisition costs and maximize the revenue potential of their websites.
TrackingSoft, LLC’s client roster currently includes WordTracker, Free-CDSoftware, and IGE.
Mandy Haga
TRACKINGSOFT, LLC
(877)
689-4255
http://www.affiliatetracking.com
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Source : http://www.prweb.com/releases/2005/3/prweb219531.htm