Peter G. Balbus, Management Consultant and Futurist, Sees Significant Growth Opportunities for Companies with e-Business Enabled Indirect Sales Models
Web-enabled marketing technologies make possible new business models and new strategic capabilities
Chicago, IL (PRWEB) December 21, 2004 -- In a recently published white paper,
management consultant and futurist Peter G. Balbus outlines how companies with
indirect sales models can shift the balance of economic power and gain
sustainable competitive advantage through a combination of innovative thinking,
new business models and proven e-business technologies.
The white paper,
entitled “Forward Thinking: How New Business Models and Marketing Automation
Tools Will Shift the Balance of Economic Power in Indirect Sales Channels”,
describes the changes that have made new business models possible and outlines
the strategic roadmap for companies to get – and keep – a leg up on their
competition. Based on knowledge of more than 50 companies reliant upon indirect
sales partners, the white paper makes a compelling case for executives to
rethink long-held beliefs about who their customers are and where value is
created in their business activities.
According to Balbus, CEO of
Pragmaxis LLC, “The world of indirect sales – industries where the primary sales
channels are agents, dealers, VARS or other resellers – is experiencing
unprecedented business pressures that demand new ways of thinking about
go-to-market approaches and managing the flow of physical and electronic objects
in the value chain. In both business-to-business and business-to-consumer
markets and across a broad range of product categories, the dominance of ‘big
box’ retail chains combined with deflationary pressures exerted by the ‘China
effect’ is rendering traditional ways of doing business obsolete. Even in the
most traditional industries, companies are finding significant new sources of
revenues and competitive differentiation by integrating 21st century
technologies and business concepts into their operations. Successful businesses
realize that they cannot afford to stand on the sidelines and wait to see what
their competitors are doing before they act themselves.”
The white paper
provides a process for determining the readiness of a company to take advantage
of these new business models and technologies, and suggests steps executives
should consider for advancing their organizations to the next stage in their
evolution. The strategic roadmap outlines the business capabilities required to
proactively address competitive threats and discusses how proven e-business
tools can level the playing field for smaller companies competing with much
larger rivals.
About Pragmaxis LLC
Pragmaxis LLC is a management
consulting firm that specializes in assisting executives in defining and
operationalizing top-line growth initiatives, e-business and marketing/channel
strategies for Fortune 1000 corporations. The firm helps senior executives
understand how their industries are likely to change in the next 2-5 years and
what steps they should be implementing today to achieve and sustain competitive
advantage in the future. Industries served include manufacturing, logistics and
distribution, consumer packaged goods, financial services, high-tech,
electronics and telecommunications.
Senior practitioners worked for firms
including Booz Allen & Hamilton, CSC Index, Nolan Norton & Co. and KPMG
Strategic Services prior to joining Pragmaxis.
Visit our website at www.pragmaxis.com
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Source : http://www.prweb.com/releases/2004/12/prweb190448.htm