TechnoTV.NET

Change heralds new direction for 70 year old company as it seeks to even more effectively meet the changing needs of the imaging marketplace. Aggressive new product introductions play a key role.

Oxnard, CA (PRWEB) August 30, 2005 -- The Vivitar Corporation Board of Directors today announced changes at the highest levels in the organization to better meet the changing needs of those target audiences the company currently serves as well as new markets for future growth and greater profitability.

Leading the change is the new COO/Acting CEO Mr. Charles Lin. Charles, who has over 20 years of experience in the consumer electronics and computer industries, has the proven skills to lead the organization.
The Vivitar Board welcomed Mr. Lin's appointment and said "Charles Lin is one of the most talented leaders in the industry. His experience in consumer goods, especially in computers and other branded consumer electronics products, with particular experience in distribution and marketing, and a strong track record in operational management, bring a new depth of experience to the company."

"With him in the leadership position, Vivitar will further maximize the already substantial success of this organization."

The second key appointment was of Mr. Hamed Hejran, formerly the Vice President of Purchasing and Product Development, to serve as the new Vice President of Sales and Marketing. Said Charles Lin, "Hamed has been with Vivitar for 18 years, serving in a number of important positions, preparing him for this new key role. Hamed and I will work very closely together as we create the corporate strategic plan that will take us to the "Next Level" as we continue to maximize our customer base, revenue and profitability."

Both Charles and Hamed have extensive international as well as domestic experience, and they have already taken some of the necessary steps to grow the business with the addition of new cameras to meet growing consumer demand.

In the second half of 2005, Vivitar will introduce 5 Megapixel, 6 Megapixel, 8 Megapixel slim line cameras with large 2.5" easy to read LCD screens. The company will also introduce super-light weight and slim 3 Megapixel and 5 Megapixel cameras with auto focus, targeted to younger users.

# # #

Source :  http://www.prweb.com/releases/2005/8/prweb278067.htm