|
Bronto Software Announces DomainKeys
Integration |
Following up on Sender ID integration, company intensifies focus on
deliverability.
Durham, NC - September 6, 2005 -- Bronto Software, Inc., a leading
email marketing software company, announced today that the Bronto Fall
2005 release features full compliance with Yahoo! DomainKeys email
authentication specification. Bronto's integration of DomainKeys will
provide customers with an added layer of deliverability assurance to
Yahoo! email addresses.
Yahoo! DomainKeys is an
anti-spoofing/anti-phishing measure proposed as a new internet industry
standard. DomainKeys technology utilizes cryptographic public and private
domain keys to verify email sender identification and the integrity of
their email messages. Bronto is one of the first email service providers
to support DomainKeys, and since the technology is integrated into the
core Bronto email marketing product, all customers benefit. The company
does not charge additional fees for DomainKeys support.
“We trust
Bronto's ability to stay ahead of delivery issues by incorporating
technologies such as DomainKeys – Bronto’s efforts only help further the
positive results of our clients' opt-in email campaigns,” stated Sanjee
Gupta of Los Angeles-based Mediaologie, a multimedia and online marketing
agency. Bronto's attention to DomainKeys and deliverability is an
important selling point for Mediaologie clients with consumer email
campaigns. “An initial reason some of our major clients chose Mediaologie
was because of the deliverability and whitelisting Bronto ensures,” Gupta
added.
“"We are excited about improving deliverability for our
clients by adding DomainKeys support to our product," said Joe Colopy,
President of Bronto Software. "Continuously leading the industry with
these type of features is essential to providing the best email marketing
experience for our clients."
In addition to DomainKeys support,
Bronto announced Sender ID compliance in June to support Microsoft's
efforts toward email authentication for MSN and Hotmail accounts.
Microsoft will begin enforcing this standard in November.
About
Bronto
Bronto Software is a leading email marketing software company
with clients across North America and Europe. Bronto was founded in 2002
by two former Red Hat executives and is headquartered in Durham, North
Carolina. Organizations use Bronto's web-based software to manage email
contact lists for sending email newsletters, email surveys and other
communications. For more information, please contact Melissa Adams in
Bronto PR @ (919) 226-9363 x. 111.
# # # |