Hot Banana Signs Interstrata as a Channel Partner for Combining Client eMarketing Solutions
Hot Banana Software Inc., a leading provider of Web Content Management Solutions (Web CMS) and eMarketing Solutions, today announced the signing of Interstrata Inc. as a Hot Banana Channel Partner. Interstrata, of Mississauga, Ontario, is an online marketing agency that specializes in the development, implementation and integration of Internet-based marketing applications that are highly interactive, measurable, targeted and manageable. Interstrata will now be able to add Hot Banana’s Active Marketing Web Content Management Suite to their portfolio of Web Marketing solutions which also includes; email marketing from ExactTarget and Web Analytics from WebTrends.
Barrie, ON. (PRWEB) September 12, 2005 -- Hot Banana Software Inc., a leading
provider of Web Content Management Solutions (Web CMS) and eMarketing Solutions,
today announced the signing of Interstrata Inc. as a Hot Banana Channel Partner.
Interstrata, of Mississauga, Ontario, is an online marketing agency that
specializes in the development, implementation and integration of Internet-based
marketing applications that are highly interactive, measurable, targeted and
manageable. Interstrata will now be able to add Hot Banana’s Active Marketing
Web Content Management Suite to their portfolio of Web Marketing solutions which
also includes; email marketing from ExactTarget and Web Analytics from
WebTrends.
Hot Banana and Interstrata will work closely together to
develop new sales opportunities to help businesses and governments increase
their online marketing activities, while reducing costs and improving customer
satisfaction.
"At Interstrata we believe that one important element of a
successful online marketing campaign is a company’s ability to easily manage the
content of their Web site," says Frank Fusca, Co-Founder and CEO, Interstrata.
"Our partnership with Hot Banana provides us with yet another powerful solution
that will allow us to easily create Web content for our clients that is feature
rich, measurable and easy to manage."
The commitment by Hot Banana’s new
channel partners only confirms the trend that companies are increasingly
demanding a Web CMS that is closely integrated with online eMarketing solutions.
The Web site can now be used strategically to grow business, launch active
marketing campaigns and provide quality service and support for
customers.
"The Web CMS market is evolving rapidly and the demand for an
easy-to-use, yet flexible Active Marketing Web Content Management Suite is on
the rise," says Krista Lariviere, President, Hot Banana Software Inc. "We’re
leading on a technical level, and channel partners such as Interstrata, are
seeing the benefits of combining three previously unconnected Web technologies;
Web analytics, email marketing, and Web Content Management. Interstrata will now
be able to offer their clients an integrated mix of eMarketing solutions to
generate more leads, track and measure email and Web site analytics, convert the
leads into actions, and maximize online customer retention and communications
practices."
"Hot Banana fits our company’s philosophy of easy-to-use,
top-notch systems very well, they’re providing a solid WCMS/eMarketing technical
foundation which can be tailored to precise customer needs," explained Frank.
"There has been tremendous interest in Hot Banana’s solution and we hope to
benefit by spreading the word around."
About Hot Banana Software
Inc.
Founded in 1999, Hot Banana powers Web sites for more than 180 companies
worldwide. Designed for non-technical users, Hot Banana is a full-fledged Web
Content Management Suite that manages the content creation and delivery process
of a Web site.
The Hot Banana Active Marketing Web Content Management
Suite consists of the end-to-end integration of Web Content Management, Internet
marketing, search engine optimization - SEO, and WebTrends 7.5 Web analytics.
Hot Banana is an ideal Web site solution for online branding, corporate
communications, lead generation & conversion campaigns, customer retention,
PR, and event marketing programs. Hot Banana is available as Hot Banana
On-Demand (Software-as-a-Service (SaaS)), or as Hot Banana Licensed. Clients
include; Algoma Steel, Bell Industries, Parents Action for Children, Ansell
Healthcare Europe, World Vision, Beaver Vending, Los Alamos School Board (New
Mexico), Law Society of Upper Canada, Expertech, and The County of Simcoe. Hot
Banana Software Inc. is profitable and privately held. www.hotbanana.com
About
Interstrata Inc.
Interstrata is an end-to-end online marketing firm that
provides strategy development, e-mail marketing, Web development and content
management services. Managed Marketing is Interstrata’s strategic marketing
partnership approach to understanding clients’ markets and customers and
providing ongoing assistance in leveraging the power of the Internet to grow
their businesses.
Interstrata clients encompass a wide range of
industries including: government; hospitality and tourism; wholesale;
professional services; healthcare; manufacturing; communications and
broadcasting; technology and others. Interstrata is a privately held Canadian
company located in Mississauga, Ontario. For more information check out www.interstrata.com
Press Contact for Hot Banana:
David Terry,
VP Sales and Marketing,
Hot Banana Software Inc.
(705)
792-3880 Ext. 222
e-mail protected from spam bots
www.hotbanana.com
Press
Contact for Interstrata:
Frank Fusca
Co-Founder and CEO,
Interstrata
Inc.,
(905) 816-1166
e-mail protected from spam bots
www.interstrata.com
Hot Banana and the Hot Banana logo
are trademarks or registered trademarks of Hot Banana Software Inc. All other
names are trademarks or registered trademarks of their respective
companies.
# # #
Source : http://www.prweb.com/releases/2005/9/prweb283171.htm