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"Ask Your Granny Day" — The Secret to a
Profitable Web Site
By asking grandmothers to test their Web site, employees of
Mobal, the international phone company, made changes that doubled
sales — something industry consultants and focus groups had failed
to do. It is now Mobal's company policy to have an "Ask Your Granny
Day" after any major Web site development.
New York, NY (PRWEB) September 9, 2005 -- By asking grandmothers
to test their Web site, employees of Mobal, the international phone
company, made changes that doubled sales — something industry
consultants and focus groups had failed to do.
It is now
Mobal's company policy to have an "Ask Your Granny Day" after any
major Web site development.
"Our grannies were technically
inexperienced and brutally honest. And if they had a problem with
the Web site, so would real customers. It is a simple trick that any
company could use to maximize its profits." Dr Karl Blanks, Business
Development Director.
The idea to ask the grandmothers came
from a chance occasion...
To read the full report of how the
grannies' ideas helped boost profits, please visit www.mobal.com/askyourgranny
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