e-Practical Solutions' Latest Educational Seminar "Using Search Engines to Get More Traffic for Less Money" is Now Available Free From it's Web Site at www.e-psinc.com/webroi001.asp
Free presentation on "Using Search Engines to Get More Traffic for Less Money," by e-Practical Solutions is now aviliable at www.e-psinc.com/webroi001.asp
Indianapolis, IN (PRWEB) July 18, 2004 -- e-Practical Solutions’ latest
educational seminar "Using Search Engines to Get More Traffic for Less Money"
brought 30 area business leaders together to discuss an increasingly hot topic –
using Internet search engine optimization to promote their businesses. Search
Engine Optimization (SEO) differs from traditional paid "keyword buys" in that
website owners pay nothing for each visitor that picks their site from listings
on search engines like Google, Yahoo and MSN.
Last Thursday's seminar
covered several common mistakes that most website owners make that prevent them
from being highly ranked. Two of the most common mistakes are selecting
unpopular keywords and having little text on the website. According to Seidle,
"Companies want to use their own lexicon to describe their products. The problem
is that people searching often use different terms than sellers do – the result
is that people tell search engines their site is about facial tissue and
searchers look for Kleenex." As for all graphic websites, Seidle says, "Search
engine spiders can't read and index graphics and animations at all. Websites
that are all Flash animations or are made up completely of pictures usually end
up at the bottom of Google and MSN's result list."
Businesses,
particularly small companies that are attempting to get the most out of the
Internet should look seriously at SEO. According to a March 2003 report by
research firm Piper Jaffray, online search is the most cost effective direct
marketing method, costing even less per lead generated than email. Adds
e-Practical’s Seidle, "Search engine leads don't have the 'spam'
connotation."
The seminar was held on Thursday, July 8. Slides from the
presentation and a handout detailing five common search engine and five myths
that prevent website owners from getting top search engine rankings are
available at e-Practical's website (www.e-psinc.com/webroi001.asp).
Contact
Information:
Mike Seidle
317-286-4000
e-mail protected from spam
bots
E-PRACTICAL SOLUTIONS
# # #
Source : http://www.prweb.com/releases/2004/7/prweb141701.htm