Great Product Management Begins With Certification
The Association of International Product Marketing and Management (AIPMM) awards CPM credential to leaders in product management. Next testing opportunity is October 4 and 5, 2004 in Los Angeles, California.
Sacramento, CA (PRWEB) September 8, 2004 -- The database of leaders in
product management is growing as another class of experienced product managers
was granted the title Certified Product Manager (CPM) by the industry certifying
body, the Association of International Product Marketing and Management. The
candidates completed the exam at the AIPMM Educational Workshop in San Diego,
California and represented companies from industries as diverse as
manufacturing, enterprise software, and travel to list a few.
The next
certification opportunity is the AIPMM Educational Workshop and Certification
Exam, which will be held in Los Angeles, CA on October 4 and 5, 2004. For more
information go to http://www.aipmm.com
“The Certification is like an
insurance policy for both company and PM. It takes away a lot of the risk in
hiring for such a critical position” states Alyssa Dver, CPM/CPMM author of the
book “Software Product Management Essentials: a hands-on guide for small and
midsize businesses” and writer for BusinessWeek Magazine.
The Certified
Product Manager (CPM) and Certified Product Marketing Manager (CPMM) credential
granted by the AIPMM crosses industry barriers as it focuses on competencies and
skills considered best practices throughout many disciplines. Companies benefit
from the value a well-trained product professional adds to their bottom line. By
capitalizing on market opportunities, contributing to sales targets, developing
and executing a strategic plan a product professional is the driving force
behind a product's success. The CPM or CPMM credential ensures these
professionals have not only a working knowledge of best practices but practical
application skills as well.
Through the CPM and CPMM program,
individuals have the opportunity to pursue continuing education, and increase
industry involvement and industry-wide recognition by achieving the Certified
designation. Candidates for certification must be members in good standing of
the AIPMM, have a high level of work and educational experience, and pass a
written exam. To maintain their certification, CPMs and CPMMs must periodically
refresh their knowledge in specific competencies and skills and provide
documentation of professional development. Only those individuals who
successfully complete the application process and continue to be in compliance
with all program requirements may call themselves Certified Product Managers or
Certified Product Marketing Managers.
Since it’s founding in 1998 the
AIPMM has established itself as a valuable resource for product professionals
with information, news, training, placement assistance, and research data. With
a member base of over 4,100 individuals and companies spanning the globe, the
AIPMM membership represents the entire spectrum of the product marketing and
management industry including pharmaceutical, technology, health care, and
automotive, as well as providers of products and services.
For more
information on the AIPMM or the Certified Product Manager or Certified Product
Marketing Manager program or upcoming workshops, go to http://www.aipmm.com
About
AIPMM
The Association of International Product Marketing and Management is
dedicated to serving the needs of product professionals and their employers by
providing focused and strategic information, training and networking. There are
currently over 3,000 members worldwide. AIPMM's team continues to strive to
identify, unify, support and represent the global community of product marketing
management professionals utilizing state-of the-art the technologies such as
online electronic publishing as well as the traditional methods of networking,
conferences and seminars. AIPMM also continues to increase the ways in which
product management contributes to the achievement of corporate business
objectives through many corporate services and training partnerships. For more
information on issues concerning product managers, product marketing managers,
and their companies visit http://www.aipmm.com.
About Alyssa Dver
Alyssa Dver,
CPM, CPMM is author of “Software Product Management Essentials: a hands-on guide
for small and midsize businesses”. Alyssa is also CMO for CRM software provider
SEDONA Corporation and CEO of Wander Wear Inc., a company specializing in
products to help keep children safe in crowds. She is a special section writer
for BusinessWeek Magazine and is often published and quoted in various industry
publications. She is a frequently requested speaker and consultant on topics
including product management, child safety, CRM and The Real Time Enterprise.
Contact Alyssa at e-mail protected from spam bots. View Alyssa’s article on
product management on the AIPMM website http://www.aipmm.com/forums/index.php?&act=ST&f=4&t=426&st=0&#entry672
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Source : http://www.prweb.com/releases/2004/9/prweb156028.htm