Web Hosting Services Pay-Per-Click Search Engine Index is Launched
The Web hosting and Internet services industries have a new innovative tool to help manage the costs of paid search engine traffic.
(PRWEB) July 8, 2005 -- The web hosting and Internet services industries have
a new tool to help manage and understand the relative costs of paid search
engine traffic. Responding to the needs of the marketplace, TechPad Agency has
created a standardized index that will track the daily and running averages for
the most important web hosting industry search terms. The index can be accessed
at: http://www.cheaphostingdirectory.com/payperclickcomparison.html.
The
Web Hosting Services Pay-Per-Click Index is a running measure of the cost to
purchase search engine keyword traffic specific to the web hosting
industry.
The index is calculated by referring to a standard online
reference for pay-per-click traffic. Bid prices are displayed in a convenient
grid for easy analysis. The bid prices quoted are for the number 3 bid position
at search engines – as the first two positions were deemed to be overly volatile
and did not give a true barometer of the relative pricing. The prices are
measured randomly throughout the day – Monday through Friday only.
Listed
in the index are the daily per-click prices for 8 component keyword phrases.
Additionally, one can see the daily average and whether it is above or below the
running average. This is also expressed in percentage terms.
The savings
advantage to advertisers in timing their click purchases is clearly evident in
the data from 6/16/05 – 7/05/05. As an example, the search phrase ‘domain
registration’ swung from a low of just $2.12 per click on June 21 to a high of
$11.29 on June 29. This represents a cost difference of nearly 450% in just a
few days.
According to industry expert T. Griffin Conrad, Executive Vice
President and V.P. of Marketing at http://www.IPOWER.com, "This new index is an essential tool
for those needing to time their pay-per-click keyword purchases. It definitely
provides that competitive edge for companies looking to lower their acquisition
costs".
Web hosting traffic is traditionally among the most sought after
by the marketplace, driving the cost of some keyword phrases over $10 per
click.
About TechPad Agency
TechPad Agency, LLC is a full service
advertising and marketing agency, specializing in products and services for
small online businesses and the web hosting industry. The TechPad Agency also
owns and operates a network of websites dedicated to guiding others to quality
web hosting and webmaster resources.
The TechPad Agency network of
Internet services resource sites includes: www.websitehostdirectory.com, www.cheaphostingdirectory.com, www.thehostingnews.com,
and www.webmaster911.com.
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Source : http://www.prweb.com/releases/2005/7/prweb259057.htm