MarketingSherpa and KnowledgeStorm to Present "IT Marketing Executive Outlook: Key Tactics to Improve Your Results" in Upcoming Webcast
Based on findings from new MarketingSherpa Benchmark Guide, Webcast will present data on major trends in marketing information technology products and services in U.S.
Atlanta, GA (PRWEB via PR Web
Direct) August 2, 2005 -- KnowledgeStorm (www.KnowledgeStorm.com),
the Internet's top-ranked technology solutions content and search site, and MarketingSherpa (www.MarketingSherpa.com), a media company serving professional
marketers, today announced that they will host a joint Webcast, titled IT Marketing Executive Outlook: Key Tactics to Improve Your
Results, on Wednesday, August 10, at 2:00 p.m. (EDT).
In this free,
educational seminar, MarketingSherpa's Anne Holland, publisher and editor, and
Stefan Tornquist, research director, will present the findings of
MarketingSherpa's IT Marketing Benchmark Guide 2005-2006: Data for Software,
Hardware and Services Marketers. The results announced during this Webcast
will discuss:
* What 826-surveyed IT marketers revealed about their
results and budgets.
* What underutilized marketing tactic is now a
"must-do."
* Why a company's email tactics should change.
One hundred
percent re-researched and revised for 2005-2006, MarketingSherpa's newest IT
Marketing Benchmark Guide brings you all the statistics, results data and
real-life numbers you need to improve your marketing strategy, including:
* IT marketing-specific stats on search engine marketing, email
campaigns, PR, Blogs and branding campaigns.
* What works for webinar and
white paper campaigns (and what does not).
* Fresh data on salaries for IT
marketing professionals.
The Guide also contains three special reports:
* Special
Report #1 — How IT Professionals View Online Advertising
* Special Report #2
— PR Focus: How Technology Trends Affect Media Coverage
* Special Report #3 —
Marketing IT Products and Services to the U.S. Federal Government
To
gather the data presented in the Guide, MarketingSherpa surveyed its extensive
readership of IT marketers about their real-life experiences. They also
interviewed a technology marketer's end prospect — IT professionals, as well as
industry experts for anecdotal information. In addition to these interviews,
MarketingSherpa utilized existing third-party databases to find previously
unpublished information, as well as compiled the "Best Of" data from more than a
dozen third-party sources.
"The research team behind the Guide is
comprised of former business-to-business marketers who understand what types of
information today's technology marketers find useful in planning strategy,
budgets and tactics," says Anne Holland. "Taken together, this Guide is a
marketer's one-stop source for data on marketing information technology products
and services in the U.S. today."
"We are pleased to once again partner
with MarketingSherpa to present the results of their IT Marketing Benchmark
Guide," says Laurie Hood, vice president of marketing, KnowledgeStorm.
"Business-to-business marketers are craving this type of information, and
MarketingSherpa does an excellent job of presenting this data in format that is
easy for marketers to understand and implement."
To attend this free,
educational event on August 10 (2:00 p.m. EDT), please register at: MarketingSherpa Webcast.
About MarketingSherpa
More
than 173,000 advertising, marketing and PR professionals read MarketingSherpa's
publications every week. Praised by The Economist, Harvard Business School's
Working Knowledge Site and Entrepreneur.com, MarketingSherpa publishes a wide
range of Benchmark Guides, Buyer's Guides and How-to Reports plus a 400+ Case
Study Library. Visit the award-winning site http://www.marketingsherpa.com.
About
KnowledgeStorm
Founded in 1998, KnowledgeStorm is the
Internet's top-ranked technology solutions content and search site. With the
largest online index of IT solutions, KnowledgeStorm offers technology buyers a
free, easy and comprehensive means to match business requirements to a "short
list" of technology providers and to stay current on technology topics and
trends. This information is available through the KnowledgeStorm Network, which includes www.knowledgestorm.com,
specialty search sites and syndication partners. Technology vendors use KnowledgeStorm's
efficient, effective lead generation services to fill sales pipelines
with motivated and educated buyers. For more information, visit http://www.knowledgestorm.com.
KnowledgeStorm and the
KnowledgeStorm logo are trademarks of KnowledgeStorm, Inc.
Media
Contact:
Amber Reed
KnowledgeStorm,
Inc.
678-597-5910
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Source : http://www.prweb.com/releases/2005/8/prweb268151.htm