New MarketingSherpa Report Reveals Fewer Than 10 percent of Information Technology Professionals Read Blogs Regularly (Unlike 53 percent of Journalists)
MarketingSherpa published today a new Special Report entitled 'Executive Outlook 2005-2006: New Data Reveals 3 Key Tactics IT Marketers Can Use for Better Results.' Data on the effectiveness of Blog, email, and lead generation marketing is included. The Report is available via open access at http://www.marketingsherpa.com/sample.cfm?contentID=3030
Warren, RI (PRWEB) July 14, 2005 -- MarketingSherpa Inc., a publisher of
benchmark data on IT (high tech), search, email, and ecommerce marketing today
released a new Special Briefing entitled, "Executive Outlook 2005-2006: New Data
Reveals 3 Key Tactics IT Marketers Can Use for Better Results."
Data on
the effectiveness of Blog, email, and lead generation marketing is included. The
Report is available via open access at http://www.marketingsherpa.com/sample.cfm?contentID=3030
The data in the report is drawn from an exclusive study created in
partnership with CMP TechWeb, MarketingSherpa readership surveys (the publisher
has more than 173,000 weekly readers from Corporate America), as well as more
than two dozen additional researched sources.
The data will be of
particular interest to business bloggers and marketing executives in the
information technology community.
About
MarketingSherpa:
MarketingSherpa is an award-winning publisher of Case
Studies, benchmark data, and practical how-to for marketers in a broad range of
industries, including software marketing, business-to-business lead generation,
and consumer packaged goods. In addition to online advertising and marketing,
MarketingSherpa also covers offline tactics including public relations, trade
shows, direct mail, and radio campaigns.
For more information, visit http://www.MarketingSherpa.com or contact (877)
895-1717.
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Source : http://www.prweb.com/releases/2005/7/prweb261657.htm